Tools & Platforms for B2C We Like
Paul loves tools and he stays up-to-speed with ones that help him optimize media planning and buying. Some of the below you may know; some may not. But they are a sample of tools and platforms he has used and likes.
LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. I use LiveRamp data to add 3rd party audience segments to online ad platforms for better targeting.
Example data partners (among hundreds): Experian, Claritas, D&B, Polk, Epsilon, Bombora and many more.
BIONIC MEDIA PLANNING
Built for media planners, Bionic is the #1 Rated media planning software. Bionic is the only all-in-one tool that gives you effortless RFPs, perfect media plans, beautiful flowcharts, one-click media authorizations, custom IOs, flawless trafficking, award-winning performance, vendor bill reconciliations, and more.
JamLoop offers a SaaS OTT/CTV advertising platform that helps brands reach streaming TV audiences with real-time, actionable transparency.
If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what’s working and what’s not. The Call Tracking solution attributes (or matches) incoming phone calls and text messages to your marketing activities. In addition to providing critically important reports and analytics on your campaign performance, Call Tracking also includes conversation recording capabilities and provides the robust data used by the rest of our Analytics Suite.