Tools & Platforms for B2B We Like
Paul Mosenson loves tools and he tries to stay up-to-speed with ones that help me optimize lead generation programs. Some of the below you may know; some may not. But they are a sample of tools and platforms we have used and like.
Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
The source of this data is the first co-operative of 4000+ premium B2B media companies. Members contribute content consumption and behavioral data about their audiences that are aggregated into over 8,000 Intent topics.
LeadSift provides contact-level buyer intent data based on leads already in the buyer’s journey. Relevant, intent-driven leads mean you can prioritize your prospecting, fuel your ABM list, or boost your ad efficiency.
Preferred by the most innovative and data-driven businesses, LeadSift is the most actionable provider of intent combining comprehensive data with meaningful insights. We sift through unstructured public data so companies can easily identify, understand and engage in-market audiences with creatively relevant, personalized outreach.
Infotelligent is the leading sales growth platform that enables sales and marketing teams to find B2B buyers with intent signals and accelerate their sales pipeline and grow sales faster.
Infotelligent is obsessed with data quality. We refresh and augment contact data real-time as decision-makers move, get new jobs, companies merge, etc.
Leadfeeder identifies the names of the companies visiting your website. The tool turns anonymous traffic into real company names, reveals the exact behavior of the companies visiting your website, and can even identify remote workers with Leadfeeder’s unique database of static and dynamic IP’s.
Then the tool determines the best person to contact from a visiting company with contact info. In summary: Generate leads from your current traffic, Identify leads you didn’t know you had. Turn anonymous website traffic into real company names. View enriched company and contact information.
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo’s B2B Database includes over 220M contacts and 30M companies with robust and accurate data.
Growbots is all-in-one outbound sales platform. Enjoy automatic lead generation and managing e-mail drip campaigns with CRM integration. All you need to do is set up a customer profile and schedule an email campaign to automatically generate new sales opportunities.
SALES ENGAGEMENT TOOLS
Paul also recommends low-cost but effective sales enablement tools to help sales people engage further and close more appointments and conversions. There’s many to choose, and Paul wrote a recent blog on the more popular ones. When we engage he will recommend the ones right for your need.