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The Strategic Guide to SaaS Lead Generation

An overview of how to drive leads to your SaaS product.  Download Now.

For Growing SaaS Firms

Ask SaaS companies about the greatest growth challenge they face today, and most will likely tell you it’s lead generation. Despite having all the advantages digital solutions provide at their fingertips, many businesses continue to use traditional lead generation tactics like cold calls and untailored ads to bring in customers. With competition in the SaaS market fiercer than ever, marketers need to explore strategies that enable them to transform the lead generation process into a well-oiled machine.

If you’re looking to book more SaaS demo requests and free trial setups that lead to more paying customers, this guide is for you. In it, you’ll receive the information you need to once and for all answer the eternal question: How do I get more sales in SaaS?

Among What You’ll Learn


  • The 4 stages of an effective lead generation process
  • How to build your SaaS lead generation program
  • Steps to define your value to prospects
  • Channel considerations to promote your SaaS
  • How to develop a lead magnet strategy
  • What the key lead generation metrics for SaaS are

If you’re fairly new in SaaS then download the guide The Strategic Guide to SaaS Lead Generation.  Established SaaS can learn as well but again the focus of the guide targets new and growing SaaS firms.

Download the Guide Today

SaaS Lead Generation Guide

SaaS Lead Generation Guide


NuSpark Consulting Testimonials


Paul Mosenson is a fantastic lead generation expert. We followed his process to a tee. He got our new website live with an awesome value proposition. He even did our explainer video. Then a robust lead gen plan with search, inbound, outbound and also he and his team developed a great lead magnet ebook to drive us leads that the sales team engages with. For any firm looking to grow and generate quality leads to the sales teams, I highly recommend Paul to be your marketing partner.

Alex Carnevale

VP, Techadox

Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs.  He’s recommended highly for any firm looking to grow further.

Cache Merrill

CEO, Zibtek

From the start Paul Mosenson of NuSpark has impressed me with his ability to quickly become team players and a strategic partner vs. just another vendor. He lead a demand generation program for a SaaS client of mine targeting Enterprise and has shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and is a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul for any IT or SaaS firm looking for quality lead growth.

Charlie Born

Advisor, Galileo Performance Explorer