Marketing Analytics & Attribution.
Track the effectivness of both online AND offline media channels
Full-featured call, text, form, chat reporting! Get the full-picture on how each medium, message, or offer work, so we can optimize spend and ROI
If a message has a phone number on it, you can track it
Track and analyze calls from email campaigns, landing pages/websites, paid search, organic clicks, direct mail campaigns, TV ads, radio, trade shows, print collateral, and more. Every channel and tactics can have it’s own tracking number or text keyword for robust media analysis.
Multi-Channel Conversation Attribution
Prove your marketing efforts are working
With SparkComm you can track all inbound activity across any channel, back to your marketing campaigns. Every call, text, chat, that you receive on a unique tracking number will be linked to the campaign that inspired it, whether it was a PPC ad, a billboard, TV (OTT vs. Linear) etc. Reduce your spend on campaigns that aren’t performing and redirect your budget towards the sources that are generating more engagement and leads
Unlock Insights from Conversions
Make data-driven advertising decisions
Besides call tracking and texting, SparkComm tracks all conversations and leads. Know where your most valuable leads come from and accurately connect your leads to their sources. Marketing and sales teams finally on the same page, with visibility from lead to close.
The data to track te entire buyer’s journey and make media decisions based on performance
With dynamic number insertion (DNI), insights are delivered with every call and communication. DNI automatically connects offline activities, like phone calls, to the site pages and advertising sources that generated them. By combining this data with Google Analytics conversion reporting, we can make marketing decisons based on ALL customer engagements.
Ideal Use Cases for SparkComm
Television & Radio
What works better when combining leads, calls, chats, texts, sales? Which TV strategy? OTT vs. Cable? On-Air Radio vs. Streaming? Which commercial performed better? Which special offer? We got this.
So many digital channels to test; and each link gets it’s own tracking parameter which will align with a unique dynamically inserted phone number on your landing pages. We need the full picture to make digital media decisions, and SparkComm is the answer.
Testing direct mail? Newspaper inserts? Any kind of print marketing? And want to include a phone number? No worries, SparkComm measures it. Any type of print we can decide the engagement tactic.