Sales Engagement Solutions

 

Sales engagement is the sequence of interactions that take place between a salesperson and a prospect throughout the sales cycle. Most interactions take place as calls, social media messaging or email marketing, allowing businesses to build robust engagement strategies that accelerate revenue growth.

A well-designed sales engagement strategy helps you reach out to potential buyers at the right time, through the right communication channel with the right content.

Typically, sales leaders can use data and audience segments to build a formalized framework that tells salespeople how and when to engage with prospects. This ensures that prospects are receiving the right information at the right stage of their buyer’s journey, and that salespeople keep deals moving forward.

Sellers need to evolve from generic messaging to personalization at scale. They need to shift focus from aggressive closing tactics to authentic engagement tactics.

The best scenario is having a robust sales engagement platform (see blog post on the tools)

Key Benefits of a Sales Engagement Platform

Engaging prospects with personalized, multiple touches at scale

Sales Engagement platforms enable you to launch outreach campaigns at scale while concurrently improving the authenticity of each customer touchpoint. The tool allows you to set-up intelligent and automated follow-up sequences that drive increased engagement.

All the communication tools are integrated into a single platform

A Sales Engagement platform connects the data existing in silos across the different platforms of the organization’s tech stack into a single experience. They integrate with a CRM and is often a combination of content management systems, email systems, voice, SMS/texts, etc. to help sellers automate communications, outreach and selling activities.

Usage of engagement metrics and analytics that drive sales outcomes

A Sales Engagement tool brings the full power of data, metrics, and experimentation into your sales process thereby improving the overall effectiveness of your sales organization. Using data-driven techniques like A/B testing, a Sales Engagement platform helps you improve your messaging and communicate with leads more effectively.

 

NuSpark Consulting Solutions

At NuSpark, we will review and recommend the right tools for you based on features and budget, so that your sales engagement process is as streamlined as possible and that your sales teams are engaged.

Founder Paul Mosenson will plan the cadences with your sales team, consult on message strategy, and as needed, help write emails and scripts that work.  He’s done it for multiple clients and will contribute to your sales engagement success as well.