SaaS Lead Generation
SaaS Lead Generation to Help You Scale
Today, the hardest piece of scaling a SaaS product is generating new leads and holding on to new clients over time. With a shift to more of a remote environment, firms of all segments and sizes have been adapting SaaS programs to solve business pains. As we continue this year and the future, SaaS companies will continue to see huge growth.
As a SaaS Company, generating leads is not unlike other industries for the most part. You’re in SaaS because you felt a need to solve a business problem, and your tool contributes to the solutions. You likely have many competitors, but we always try to focus on combining value and features, and of course set good reviews over time. Elsewhere on this site is lists of cold email and sales engagement tools; all similar, all have perhaps one or two unique features, and all SaaS.
Paul Mosenson, Founder of NuSpark Consulting, is here to help you generate more leads for your SaaS business. Unlike others, Paul has over 35 years’ experience, is a tech whiz, and understands the metrics to track. With Paul and his alliances in content, design, and SEO, you have a team to guide you through. In addition, Paul’s membership in multiple SaaS and Funnel Facebook groups, allows him to choose smart affordable SaaS growth hackers to support our strategy.
We’re focused here on generating trials and demos, then into buyers. There will be a lot of A/B testing, as there should be, to optimize campaign performance. Once we go through the planning stages, we’ll begin a plan to increase leads for your SaaS. Some of the tools and tactics we will consider and implement:
- LinkedIn Ads and target outreach
- Cold email campaigns
- YouTube and Video campaigns
- Lead magnet download and webinar campaigns
- Email and funnel cadences to drive prospects into buyers
- Finding influencers and building partnership programs
- Paid search, Display, Quora, Reddit, Facebook, Instagram tests
- Robust and focused landing pages to drive conversions
- And more
Depending on your model, we would also look at sites like JVZoo and AppSumo to drive immediate buyers in order to garner more reviews and ratings, especially on sites like G2 and Capterra.
Messaged: A SaaS Email Tool We Like
We recently discovered a nice and affordable email tool called Messaged. Still in beta, it’s marketing automation for SaaS companies as it comes with many automated email recipes depending on where the prospect is in their journey. Prebuilt cadences cover themes such as Welcome emails, onboarding, transactional, newsletters, and more. Messaged pulls contacts from recurring billing providers including sign-up dates, plans, and platform usage. Includes advanced metrics and top notch onboarding.
Here’s a sampling of the hundreds of templates that we would customze for you.
Of course, as potential partners we will work with your team to have dashboards that measure campaign performance and attribution. We discuss analytics elsewhere, but as you know for SaaS we also need to track CAC, MRR, ARR, customer churn, trial to buyer conversion rates and more.
Below are example dashboards from one of our analytics partners. You may have your own already we can use, but whatever tool we have, including Google Analytics G4, we need to track and tweak accordingly.
We look forward to hearing from you and growing your SaaS business!
Past course work from The SaaS Academy
Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs. He’s recommended highly for any firm looking to grow further.
Paul Mosenson has proven to be a great partner for us. What I appreciate the most is that he’s always proactive, constantly looking to improve our campaigns and find new lead sources. He’s accessible 24/7; unlike many agencies, you never question whether Paul is committed to your success. He’s like an extension of your team. Additionally, he’s a thought leader on content marketing, lead nurturing, the buyer’s journey, and demand generation. NuSpark has nailed our content, which isn’t easy for a technical SaaS product such as ours.
NuSpark has been extremely valuable with helping us develop a comprehensive demand generation plan in the United States and Europe. Utilizing their full scope of inbound marketing and content development services, our lead generation goals were far exceeded. I would highly recommend Paul and his team to any firm looking to grow the number of quality leads in their funnel.