For Private Equity

A Marketing Consultant Partnering with A Private Equity Firm Just Makes Sense. Here’s Why.

If the companies you invest in can grow further or generate more revenue, then your investments in those firms can be more profitable.

As a private equity you certainly help your investments with big picture strategic planning, identification of new markets, management team development, talent recruitment, operational support, and financial management.  What’s missing?  Of course, it’s marketing and lead generation strategy. Your clients need to generate new business development opportunities and online sales, and that’s where partnering with Paul Mosenson and NuSpark Consulting makes sense.

Nothing Beats Experience

With over 35 years’ experience in marketing and media, rest assured you would be working with a seasoned expert that can drive performance for your clients.  There are so many facets to optimizing marketing tactics, and luckily, I can manage and optimize almost all of those.  No other marketing firm in the country has the skill-set I bring to your table.  Equally proficient with B2B and B2C marketing elements, I can ensure that programs are working effectively and efficiently, with a keen eye on analytics and ROI.

Credentials include

  • Experience with hundreds of industries
  • Years of proven success helping firms grow
  • Conversion and ROI-focused

The Convincing Process

My process is called Fix the Convince. The Convince is defined as every single communication and persuasive element that occurs throughout the buyers’ journey from initial awareness to final sale. Generate more quality inquiries and leads, more sales, more revenue, higher ROI. I optimize the entire journey, optimizing with rigor, and utilizing analytics aling the way,

How I Can Help Your Investments

I am a strategic leader and work with you and your companies by developing and implementing growth strategies that work.

  1. Marketing Consultant or Virtual CMO

Your investment companies may already have marketing leadership; but how do you know all the tactics for growth are optimized properly?  I act as a trusted advisor or “another set of eyes” by working with the marketing team with the goal to review all the elements that lead to revenue growth and make strategic recommendations along the way.

  1. Interim Marketing Director

Your investment companies either may lack marketing leadership or marketing resources.  Thus, I will not only manage strategy, but also implement the tactics that will contribute positively to their profit goals.

Besides Myself

Rest assured that I am backed by a renowned content, design, and development team if needed to help me execute marketing programs.  I have a stable of writers that can execute brand stories as well as lead generation-focused content assets.  Many of the content and design work I have managed are housed on my sister site, NuSpark Marketing.

Next Step

Building trust at an early stage of engagement is critical of course.  My efforts is to build a long-term relationship with your firm and see you succeed.  Thus, I’ll be offering services to you for free (except content and design) for the first two companies you introduce me to, and for the first month of an engagement with them, to prove my value.  During the first month of an engagement, I’ll be performing my free buyers’ journey audit that covers all the key elements of a successful marketing and lead generation campaign. Free. This includes determining benchmarks and what key performance indicators (KPIs) are used to measure success.  I’ll also perform “what-if” scenarios with my ROI calculators located here.

Let’s Chat

If all this sounds intriguing, let’s set up a call with my scheduling link and set the stage to having you and your investment companies sleeping better at night.

Typical Results

Category: Ecommerce
Product: Personal Care

ROI

UP↑80%

Category: B-To-B
Target: Human Resource Execs

REVENUE

UP↑86%

Category: B-To-B
Target: CIOs

LEADS

UP↑101%

Category: B-To-c
TYPE: University

CONVERSION RATE

UP↑92%