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Performance Media Buying: Measuring What Works

Understand the best ways to measure media campaigns that drive conversions, and learn to spend your media budget wisely.

Performance Media Buying: Measuring What Works

Download our comprehensive eBook that delves into the intricacies of measuring the effectiveness of media campaigns across various mediums. In today’s digital age, where businesses heavily rely on advertising to reach their target audience, understanding the impact of media campaigns is crucial for driving success. This eBook equips marketers, advertisers, and business owners with the knowledge and approaches to effectively measure their campaigns, ensuring maximum ROI and informed decision-making.

This eBook offers a deep dive into measuring all mediums, covering traditional channels like print, radio, and television, as well as digital platforms such as social media, search engine marketing, and display advertising. By understanding the strengths and weaknesses of each medium, readers can optimize their campaigns to reach the right audience at the right time, maximizing their reach and impact.


Attribution & Lookback Window Strategies

Furthermore, our eBook sheds light on the critical aspect of attribution. It provides valuable insights on how to attribute the success of a campaign accurately, unraveling the complex web of touchpoints and interactions that influence consumer behavior. By employing advanced attribution models, readers can gain a holistic view of the customer journey and allocate resources effectively, focusing on strategies that drive results.

Moreover, this eBook emphasizes the importance of proper tracking and measurement techniques to obtain accurate and reliable data. From setting up robust tracking systems to implementing key performance indicators (KPIs) aligned with campaign objectives, readers will learn how to collect meaningful data and leverage it to make data-driven decisions. With the right tracking methodologies in place, readers can measure the effectiveness of their offers, identify areas for improvement, and continuously optimize their media campaigns for greater success.


Among What You’ll Learn


  • What is marketing attribution
  • What attribution models are right for your business
  • Untangling cookies and tracking pixels
  • Defining conversion lookback windows
  • A tour of conversion attributon settings for multiple digital platforms
  • Google Ads attribution settings
  • OTT/CTV tracking process
  • Tracking TV and radio commercials
  • Matching offers with measurement variables
  • Testing channels, offers, creatives, and reporting on conversions
  • Templates to track all mediums with attributuon models

Download our eBook today and equip yourself with the knowledge and strategies to measure, analyze, and optimize your media campaigns effectively. Gain a competitive edge in today’s dynamic marketing landscape, as you harness the power of data to drive results, enhance customer engagement, and achieve your business objectives.

Learn About Tracking Results Today

Media Tracking

Check out the webinar on Performance Media Tracking as well; as presented July 10, 2023