Select Page

Lack of Growth Keeping You Up at Night?

Would You Like More Leads & Prospects More Likely to Buy From You?

Performance Lead Generation & Marketing Consultancy.

NuSpark Consulting exists to drive more and better qualified leads and a lift in measurable sales by building high performance growth strategies & media campaigns that increase revenue & profit. That simple.

And when campaigns are finished, you’ll have the answer to the question:

“Did it Work?”?”

So, we can optimize future campaigns, generate you more sales, and maximize profit.

Paul Mosenson

As the Founder of NuSpark Consulting, Paul Mosenson focuses on driving quality leads, sales, and revenue growth for both B2B and tech clients.

His approach emphasizes Buyers’ Journey Optimization, and that means all marketing plans reaching the right audiences, with the right channels, with the right offers and messages, with the right creative, and building trust throughout the journey, which generates more leads, sales or conversions. Plus he manages robust analytics tools to measure and adjust strategies on an ongoing basis. 

With near 30 years growing B2B firms, his knowledge and passion is second-to-none.  And now with AI, anything is possible.


Specializing in driving leads and sales for these B2B categories

Sample Results

  • Professional Services Firm: Leads Up Monthly 25% 25%
  • SaaS Firm in AP Automation: Leads Up 60% 60%
  • Software Development Firm: Online Leads Up 100% 100%
  • Financial Services Firm: Revenue Up 50% 50%
  • Customer Experience Software: Leads Up 29% 29%
  • eLearning Platform in HR: ROI Up 57% 57%
  • Manufacturing Firm: Conversion Rate Up 100% 100%
  • SaaS Server Monitoring Software: Leads Up 101% 101%

Explore Our Growth Services That Drive Results!

B2B Performance Demand Generation 

Key B2B Lead Gen Services

  • Website message optimization
  • White paper/ eBook development
  • Funnel building. Emails, calls, texts
  • Paid search for B2B
  • Inbound marketing plan & management
  • Outbound cold email management

Visit our sister website, NuSpark Media Group, where our focus is media strategy and buying, and measuring results

Key B2C Media Buying Services

  • Media Planning & Buying
  • TV, Radio, OOH, Print, Direct
  • Digital Media Buying
  • Paid Search for B2C
  • Tracking and Analytics
  • Offers & Robust Testing

For both B2B and B2C clients, we are now embracing Generative AI to contribute to messaging and design elements. Couple cost savings mixed with today’s technology and a top-notch freelance creative team, and you get a robust plan (creative, offers, channels) that optimize campaigns.

Close the Deal with the Fractional Sales Team for B2B

Generating high-quality leads via lead magnets is one thing; closing the sale is another. Which is why I align with a trusted and proven Fractional SDR, Fractional Sales Engagement Officer, and a Fractional Sales Team.

When leads come in, managing a proper sales cadence from appointment to close is critical to your revenue growth.  It’s an extension of my lead generation program,

and it’s called Funnel-Spark.

There’s Plenty of Ways to Work with Paul Mosenson, Founder of NuSpark Consulting

The Best Way to Achieve Revenue Growth: Full Lead Funnel Conversion Rate Optimization;

From Click to Close, and Beyond. 

Paul Mosenson’s focus at NuSpark is driving qualified leads and sales to your firm.

Paul’s Approach: Buyers’ Journey Optimization.


Business is often about shaping other people’s beliefs. But the kind of convincing that drives growth requires more than just molding an opinion. The aim is to inspire conviction in those beliefs, which ultimately drives behavior – whether it’s clicking on your online ad or, even better, making the decision to BUY.


Advertising, social media, email, search, direct mail, and more.  If we connect with the right audiences with the ideal needs and goals, the opportunity to convince skyrockets – along with sales.


When there’s trust, an increase in conversions occur. Trust factors that contribute to more engaged prospects, coupled with compelling offers, and conversion optimization best practices, all will increase leads & sales. Trust me!


How well does your firm convince? How trustworthy is your message? What marketing tactics worked best? Good analytics track every element of a marketing plan, providing you with actionable insights you can use to improve your results. Measure. Adjust. Repeat.

No matter your industry, we have a solution for you


You solve problems and cure headaches, and your funnels will focus on trials, then demos, case studies, and upsells to full-featured programs.  SaaS is competitive. Get a head start with a robust lead magnet.


You solve problems and cure headaches, and your funnels will continue to build trust with more problem-solving messages, case studies, more magnets, and demos.  Be in front of prospects first.

Manufacturing & Distribution

You solve business problems, and your funnels will continue to educate on the value of your products, why they need to replace or upgrade, with the goal to generate quotes.  Quotes turn to revenue. Relationships increase revenue.

Business Services

You solve problems, and your prospects are shopping around.  Trust sells.  Lead magnets get you leads before they use search engines. Build relationships first. Right?

Financial Services

You solve problems, and the lead magnets will educate your prospects on the what, why, and how, to establish you as the right choice.  Get a quote, or Apply now.

Higher Education

You solve problems when it comes to what school to choose; whether a prospect is graduate or undergrad. Get your lead magnet in front of prospects then you will reassure your leads you’re the best school for their needs!


You have a great product, but so does everyone else right?  Maybe your customer isn’t ready to buy yet, but by offering educational lead magnets, leads come to you, then it’s time to sell them with an offer. Trust me!

Other Industries

You solve problems, and your funnels will continue to build trust with more problem-solving messages, case studies, and more compelling offers to drive action & sales.

And if you’re a startup, I have an equity offer you need to see. Check it out.

Recent Blogs

A Review of Retargeting Strategies to Test

A Review of Retargeting Strategies to Test

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and...

read more

Trusted By Leading Brands

Paul Mosenson is a mentor for The Founder Institute. The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. To date, FI has helped launch over 6,000 companies across 200+ cities and six continents.  Paul advises startups and SaaS businesses on marketing and lead generation.