Paul Mosenson: Fractional Media Director/Buyer:
It’s all about Performance & Results
Whatever marketing or media plan I put together, once implemented and tracked, you’ll have the answer to the question:
Did it work?
Media Planning & Buying is my passion. Always has been. And the focus is combining my experience, data, and the right strategy to bring you the results you desire. I do it all. That’s how I learn. That’s how I recommend channels. That’s how I plan & buy the most powerful media campaigns to your benefit.
Performance Media Campaigns
Founder Paul Mosenson focuses on lead generation and performance media buying. It’s all about driving targeted eyeballs to ads that result in quality clicks, leads, store visits, and sales, and tracking mediums, messages, and offers.
Watch the video for an overview of performance media buying.
Cost-Effective Media Buying
Choosing the right media channels and executing them properly with efficient pricing is both an art and a science. Luckily, Paul hasover 30+ years planning and buying media for clients of all types and sizes, utilizing traditional and digital media.
Watch the video to learn more about Paul Mosenson and the Media Spark program.
Results-Driven
Every media and marketing channel chosen will be tracked and analyzed on an ongoing basis. Your goal is to generate cost-effective leads that will become customers. This is what Paul does. Every channel, message, and offer is tracked via vanity URLs to your website, custom phone numbers, QR codes, or texting with keywords. This is not about branding. This is direct response at its best.
Innovative Creative Team
NuSpark’s solutions include a national team of creatives with diverse backgrounds and talents. We can address all of your creative needs, from TV design and production to digital ad and social needs. And of course wth cutting edge AI tools to support the creative process which lowers your fees substantially.
For B2C a number of options
There’s many channels to pick from, and your plan will be comprehensive and strategic. It’s all about results.
Direct Response TV
Any ad with a call-to-action is considered DRTV. That means cheaper rates and an eye on performance.
OTT and Connected TV
Digital TV via apps and devices has taken off, and is a viable option to reach smart TV viewers and mobile viewers.
Addressable TV
Data is huge with cable TV strategy, and being able to “geo-fence” and target segments via focused messaging is powerful.
Paid Search
It goes without saying how important search engine marketing is. It reaches those prospects actively seeking a solution. Is it you?
Display Advertising
Typically used for branding and retargeting, but there are many ways to target specific audiences with display that can drive response.
Social Media Advertising
YouTube, Facebook, Instagram, Twitter, Tik Tok, Pinterest, Snapchat and more. Lots of opportunities for targeted advertising here. Follow me?
Radio Streaming
Spotify, Pandora, iHeart, and more. Reach targeted audiences actively listening. And all is tracked to optimize performance.
SiriusXM
Satellite radio continues to be an effective medium for direct response. It’s huge for in-car listening.
Other Placements
Reddit? In-app advertising? Digital outdoor? Direct marketing and mail? If it makes sense, it’s on the plan.
On-Air Radio
On-air radio buying by market or multi-market. Specific dayparts or remnant. Love to negotiate!
Broadcast TV
Local TV spots placements. Been doing it since the 80s! Still a valid place to advertise.
Newspapers, magazines, in-mail coupons. Still exist and can be effective with the right audience.
Learn More About Our Media Buying Approaches
Media Planning Process
Discovery Research
I’ll take a deep dive into your target audiences for each product or service, and the benefits of your firm vs. others. Need to know your prospects’ wants, needs, and desires, plus media consumption channels
Goals & Objectives
As a team, we’ll identify, plan, and validate your goals, budgets, timeframes, and set the stage for measurement. Budgets, flowcharts, and strategies will all be monitored consistently
Creative Assessment
Media & Creative need to be aligned for top performance. Whether it’s your creative team or mine, I will review for quality assurance that creative is powerful to drive attraction and clicks, and that websites or landing pages are optimized for conversion. We’re a team!
Offers & Testing
A key component in driving leads and sales of course is the offers. We’ll review and put together an offer strategy; and that can include lead magnets, discounts, added-value, and more. And test test test!
Media Buying
I will then, plan, negotiate, and implement campaigns to target the right traffic. Think Google Paid Search, Display, Native, YouTube & video, Facebook/Instagram, Tik Tok, LinkedIn, Geofencing, Television, Radio, Out-of-Home, Print, Direct Mail, Shopping Channels, Email, and more.
Measurement
All campaigns will be measured with rigor. Goal is to optimize campaigns on an ongoing basis, tweak along the way, and maximize your campaign ROI. Tracking includes GA4, Text codes, QR codes, Vanity URLs, Unique phone numbers, Call tracking, and more.
Paul is a member of the national organization, the Performance-Driven Marketing Institute
Are You an Ad Agency or Marketing Firm?
- I can act as your Fractional Media Director
- I can be an additional media buyer (and or mentor buyers)
- I can fill a key role if you are short-staffed
- I can provide strategic channel direction for clients
- I can provide robust tracking and analytics
- I can buy TV/Radio/OOH if you just do digital
- I can help your firm close business
Are You a Company or Organization?
- I can be your Fractional CMO or Media Director with my experience
- I can provide strategic channel direction for your firm
- I can build a robust tracking system to report on all conversions
- I can support or complement your existing team
- I can buy TV/Radio/OOH if you just do digital
- I can manage measurement and analytics, then provide campaign insights
Three Examples of Multi-Media Case Studies for Download
University: Partnered with branding firm. TV, Radio, Digital, Outdoor
Insurance: Partnered with design agency. TV, Direct Mail, Digital
Healthcare: TV, Radio, Print, Direct Mail
Let’s Grow Your Business and Optimize Media Performance. Discovery Call First
Ready To Get Started?
Before NuSpark, Paul Mosenson had leadership roles on the client-side as well as a large advertising agency in Delaware and Pennsylvania
1990s: Regional Marketing Manager
Media Buying; Retail Lead Generation
2000s: Director Of Media
B2B & B2C Media Planning & Buying
2010s-Pr: Media Director, White-Label
Direct Response Media Buying
Various B2C Customers of Paul Mosenson
