Media Buying Approach

Our buying approach starts with a media strategy customized to produce results.



How it Works — the Big Picture

When you partner with us, we’ll follow this proven process for broadcast media:

  • Choose strategic media vehicles to accomplish your goals
  • Analyze demo information with ratings data to select appropriate stations, programs, and print vehicles
  • Monitor your budget like an eagle to make sure we’re on pace to meet your goals
  • Negotiate promotions and added-value as part of a long-term schedule

Meet Your Goals

NuSpark Founder Paul Mosenson, who has three decades of experience in media buying, is equally knowledgeable with local, regional and national clients. His diverse industry experience makes him a natural partner for you no matter your business model or goals.

Lower Your Costs

Because Paul is a tenacious negotiator, working exhaustively to achieve the lowest rates possible and creating positive media relationships, you’ll get more for your money.


What You’ll Love

For digital display buying, our programmatic and retargeting platforms are ideal for all business sizes, as some of the platforms we use have no minimal spends like many large-scale DSPs require. With each media strategy, we track the performance of campaigns and consistently optimize to shift dollars to where they are most effective. We use Google Analytics in conjunction with Google Tag Manager to track performance and report on results on an as-needed basis. Learn more about our analytics approach.

Using sophisticated software and a wide range of media research sources, we  develop highly targeted media plans and digital lead generation programs.




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