Measuring Lead Generation

Understanding what’s working and what’s not working in marketing…should be a critical part of your business’ growth strategy.

It’s very important to measure your marketing efforts, with the goal to increase conversion rates, leads, and profitability.  Paul Mosenson is a tracking and measurement guru; every marketing plan he does for clients includes a robust measurement plan.  Understanding what’s working and what’s not working in marketing, otherwise known as your Key Performance Indicators (KPI) should be a critical part of your business’ growth strategy.

There are several measurement pillars tracked, with tools such as Google Tag Manager for event tracking, and of course Google Analytics.  He utilizes several tools; some within the marketing platforms themselves, and others third-party.

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