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The Ultimate eBook for Senior Executives

Lead Generation: Tips & Tactics to Grow Your Business

Why Optimizing Lead Generation is Critical to Revenue Growth

The Sales team can’t perform as they should unless they are on the same page as the Marketing team, and how Marketing drives leads is critical to your short and long-term business growth.

Yes you can have a great sales director or outsourced sales coaches, but their work or performance means very little unless your marketing and lead generation strategy is focused, on point, and optimized consistently.

C-suite and executives: this eBook is for you. Lead Generation: Tips & Tactics to Grow Your Business.  You must know the strategies of lead generation in order for sales to occur and grow significantly.  The eBook focuses much more on strategy versus tactics, and provides insights on everything we do in marketing to drive leads effectively and efficiently.

Among What You’ll Learn


  • The real benefits of sales and marketing alignment
  • Building a pipeline dashboard that both sales and marketing need
  • The right way to build your value proposition and message strategy
  • How to optimize your website to get on the short list or drive more leads
  • Paid search marketing tips; secrets to making search work better
  • Inbound marketing/demand generation approaches
  • Outbound marketing/cold email strategies that work
  • Cold calling appointment setting tips
  • Email and lead finding tools, and a look at “growth hacking.”
  • Building lead magnets and funnels; tips to consider
  • Conversion optimization; how to generate more leads from your website
  • Key metrics to track via Google Analytics


Whether you’re general B2B or SaaS, the eBook is for you. Author Paul Mosenson, Founder of NuSpark Consulting, has been driving leads for firms for over 35 years.  Proven and successful, he offers the eBook and his own services to you as needed. Keep in mind the eBook is a PowerPoint saved as a PDF, with a mix of key points and striking images, so it’s easy to read and skim through the concepts.

Download the eBook today. Sales depends on it.

Download the Guide Today

B2B Lead Generation Guide

B2B Lead Generation Guide


NuSpark Consulting Testimonials


Paul Mosenson is a fantastic lead generation expert. We followed his process to a tee. He got our new website live with an awesome value proposition. He even did our explainer video. Then a robust lead gen plan with search, inbound, outbound and also he and his team developed a great lead magnet ebook to drive us leads that the sales team engages with. For any firm looking to grow and generate quality leads to the sales teams, I highly recommend Paul to be your marketing partner.

Alex Carnevale

VP, Techadox

Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs.  He’s recommended highly for any firm looking to grow further.

Cache Merrill

CEO, Zibtek

From the start Paul Mosenson of NuSpark has impressed me with his ability to quickly become team players and a strategic partner vs. just another vendor. He lead a demand generation program for a SaaS client of mine targeting Enterprise and has shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and is a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul for any IT or SaaS firm looking for quality lead growth.

Charlie Born

Advisor, Galileo Performance Explorer