Listen to his passion as Paul explains how his lead gen program works. It’s all about Problem-Solution-Offer, which generates leads
Paul Mosenson, Founder of NuSpark Consulting, has been at it for 3 decades working with clients of all sizes to drive leads into the funnel. The focus here is paid search, inbound, and outbound; all working together to drive leads with lead magnets, then works with sales teams to close deals. Need more leads? Better Call Paul.
Grow Faster with our Process
It starts with solving a business problem. We’ll create a compelling lead magnet and promote it via search engines, inbound channels, and outbound. Building trust leads (pardon the pun) to building revenue!
Confirm your ICP
Let’s make sure Sales and Marketing are on the same page with your ideal customer profiles (ICP) or target audiences.
The core of your lead gen plan is confirming or developing what makes you different, but valuable! Get on the short list and drive sales opportunities.
Headaches You Cure
By understandng your buyer personas, we’ll have a list of problems your prospects have, and how you solve them. It’s how content lead gen works. Solve problems.
Combining a must-have eBook or lead magnet with a conversion-friendly landing page, prospects will give up their email address to learn about your cures!
Robust Lead Gen Plan
Now to find the prospects. Search marketing, social media, inbound marketing/demand gen, even cold outbound email and calls. We got you covered with all of these plays!
The Follow-up Funnel
Content leads captured. Now what. Segue them into appointments, quotes or trials. That means a robust funnel mixing emails, calls, & texts. Build trust & continue to show how problems are solved!
Based on your ICP, we make connections on your behalf, then offer those connections lead magnets as well. Build relationships with connections, make appointments, and grow sales.
CRM & Optimization
All activity will be tied into your CRM (or use our custom one), plus advanced campaign tracking so we can optimize and maximize ROI. Spend wisely and grow significantly.
Then You Need to Close Deals
We generate leads. We generate appointments. We drive trials, demos, quotes. We don’t close, however. If your sales team is optimized and just need more pipeline, then we’re there for you.
But, if your team can use sales coaching, and help closing the leads we generate for you, then we could assign one of our alliances of sales coaches to come and address your sales needs. We’re affiliated with sales consultants across the country, and I’ll assign one near you. Most are from national organization, Sales Xceleration, plus some independents. We got this.
Problem-solving lead magnets +
Because I use trusted freelancers to develop the magnets, managed by myself, the cost of these are very affordable. You’ll understand when we talk.
Robust follow-up sequences =
Whether these funnels are built via sales engagement tools or cold email platforms, they are customizable based on audience segments defined.
More & Better Sales Opportunities!
It’s a full funnel approach we offer. Interactions lead to meetings, which lead to opportunities, which lead to sales
Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs. He’s recommended highly for any firm looking to grow further.
From the start Paul and his NuSpark team have impressed me with their ability to quickly become team players and a strategic partner vs. just another vendor. They led a demand generation program for us targeting Enterprise and have shown. I would recommend Paul for any IT or B2B firm looking for quality lead growth.
NuSpark has been extremely valuable with helping us develop a comprehensive demand generation plan in the United States and Europe. Utilizing their full scope of inbound marketing and content development services, our lead generation goals were far exceeded. I would highly recommend Paul and his team to any firm looking to grow the number of quality leads in their funnel.
No matter your industry, we have a solution for you
You solve problems and cure headaches, and your funnels will focus on trials, then demos, case studies, and upsells to full-featured programs.
You solve problems and cure headaches, and your funnels will continue to build trust with more problem-solving messages, case studies, more magnets, and demos.
Manufacturing & Distribution
You solve business problems, and your funnels will continue to educate on the value of your products, why they need to replace or upgrade, with the goal to generate quotes.
You solve problems, and your funnels will continue to build trust with more problem-solving messages, case studies, and more compelling offers to drive action & sales.
Your Lead Generation Plan May Include a Combination Of:
Aligning keywords on Google with ads that promote your solutions target those looking for options to solve their business problems. Your content promotion will give you an edge as prospects research.
Be front and center as prospects read industry news or are engaged on social media, with an ad or eBlast that offers solutions to prospect problems. Build relationships BEFORE they use search engines.
We are experts at the technical set-up and the process of delivering messages to cold lists. We have grandfather rates with online databases and use outreach tools to zero in on your prospects. Problem-solution message formats drive interest.
My alliances as well as tools if needed specialize in LinkedIn automated outreach, as well as appointment setting calls as part of the cadences I build. Grab attention with a message that relates to the prospect’s needs.
A little more from Paul Mosenson, Your Lead Gen CMO.
A video testimonial
And about Paul the person
Just a small sampling of eBooks we have done over the years. B2B & Tech
Product: Software services
Target: Human Resources