Lead Generation Audit

FREE LEAD GENERATION CONVERSION RATE AUDIT

There are many factors that affect your website or landing page conversion rate. A conversion rate is defined as the sum of contact info generated (form submits, calls, emails) divided by site visitors over a period of time.

We focus on performance and optimizing lead capture here at NuSpark, with a focus on lead magnets that drive prospects close to being interested in your service/product.  Besides our eBooks, our lead generation audit is another version of a lead magnet.

Imagine what may occur if your current conversion rate doubles, and the additional leads turn into customers. Revenue growth skyrockets!  There’s many firms out there that specialize in conversion rate optimization and it’s a key growth tactic to test elements of the buyer’s journey to optimize performance.

With our goal to build a long-term relationship with you, this high-level audit is free, and you’ll receive a comprehensive report with strategic insights and recommendations.

Audit Categories

  • Initial benchmarks; current website analytics tools
  • GA4 preparation
  • Review of target audiences and personas
  • Feature/benefit analysis of website
  • Value proposition analysis
  • Credibility assessment (testimonials, case studies)
  • Lead capture tactics (chat, website pop-ups, on-site lead magnets)
  • Landing page format (message and form assessment)
  • Current funnel set-up (current email and follow-up) strategy
  • Offer strategy and tactics
  • Paid search campaign assessment
  • Inbound marketing strategy and review
  • Current lead magnet assessment
  • SAAS: review of tiered offers and current results, email messaging, upsell tactics, customer success approach, customer analytics and churn

What Next?

Our goal is to begin an engagement with you; and offer marketing consultant services as described on the website. Paul Mosenson will work directly as your outsourced CMO, or in a consultancy role with your team. Paul’s wish is to contribute to your growth.  By improving conversion rate elements, the other services I provide to drive traffic will work much better, and that means increased marketing ROI.  Paul has many years’ experience helping both B2B and B2C firms grow successfully.

Therefore, please sign up, and we’ll set up with an initial discovery session to review your products, services, and objectives as a prelude to the audit.

Sleep better at night.  It starts here.

Sign Up for Your Free Audit

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I am Paul Mosenson.  Over 35 years driving leads with strategic marketing and media plans across all forms of businesses B2B, B2C.  As a Fractional CMO or Growth Advisor,  or even as an outsourced Media Director, I will work with your team to build campaigns that separate you from the competition, with an increased opportunity to build relationships with prospects, and increase leads and sales. It starts with having a plan to optimize your conversion rate first.

 

Bottom- line; if you need more leads, you Better Call Paul

 

Typical Results

Category: B2B
Product: Software services

LEADS

UP↑173%

Category: B2B
Target: Human Resources

REVENUE

UP↑86%

Category: B2B
Target: CIOs

LEADS

UP↑45%

Category: B2C
TYPE: University

CONVERSION RATE

UP↑92%

Category: B2B
Product: SaaS

CONVERSION RATE

UP↑101%

Category: B2B
Type: Manufacturing

REVENUE

UP↑29%

Category: B2B
Target: Technology

REVENUE

UP↑50%

Category: B2C
TYPE: eCommerce

CONVERSION RATE

UP↑40%