Why You Need a Lead Generation Audit

A lead generation audit is important for several reasons:

• Improving lead quality: By reviewing your lead generation strategies and processes, you can identify areas for improvement that will result in higher quality leads. 

• Maximizing lead conversion: An audit will help you identify any bottlenecks or obstacles in your lead generation and conversion process, allowing you to optimize your lead funnel and increase conversions. 

• Aligning with business goals: By reviewing your lead generation strategies and metrics, you can ensure that they align with your business goals and objectives. 

• Improving ROI: A lead generation audit can help you identify under-performing campaigns, channels or tactics, allowing you to reallocate resources to more effective strategies and improve your return on investment. 

• Staying ahead of the competition: An audit will give you a better understanding of your competitors’ lead generation strategies and help you stay ahead of the curve in a constantly evolving landscape.

Overall, a lead generation audit is a valuable exercise that will provide you with a comprehensive understanding of your lead generation process and help you identify opportunities for improvement and growth.

There are many factors that affect your website or landing page conversion rate. A conversion rate is defined as the sum of contact info generated (form submits, calls, emails) divided by site visitors over a period of time.

We focus on performance and optimizing lead capture here at NuSpark, with a focus on lead magnets that drive prospects close to being interested in your service/product.

Imagine what may occur if your current conversion rate doubles, and the additional leads turn into customers. Revenue growth skyrockets!

With our goal to build a long-term relationship with you, this high-level audit is just $199, and you’ll receive a comprehensive report with strategic insights and recommendations.

Founder Paul Mosenson’s offers this audit with the goal to build your trust.  It’s well worth it.  Trust us.

Audit Categories

• Initial benchmarks; current website analytics tools
  
• Pipeline assessment (visitors to qualified to close)
• Review of target audiences and personas
• Feature/benefit analysis of website
• Value proposition analysis
• Credibility assessment (testimonials, case studies)
• Lead capture tactics (chat, website pop-ups, on-site lead magnets)
• Landing page format (message and form assessment)
• Current funnel set-up (current email and follow-up) strategy
• Offer strategy and tactics
• Paid search campaign assessment
• Inbound marketing strategy and review
• Outbound marketing strategy and review
• Current lead magnet assessment
• Martech stack assessment
• CRM assessment
• SAAS metrics (trials, buyers, churn assessment)

BONUS:  I’ll either set up your Google Analytics 4, and or check that your events and goal conversions are set up correctly.  I just wrote an eBook on the topic!

What Next?

Our goal is to begin an engagement with you; and offer marketing consultant services as described on the website. Paul Mosenson will work directly as your outsourced CMO, or in a consultancy role with your team. Paul’s wish is to contribute to your growth.  By improving conversion rate elements, the other services I provide to drive traffic will work much better, and that means increased marketing ROI.  Paul has many years’ experience helping both B2B and B2C firms grow successfully.

Therefore, please sign up, and we’ll set up with an initial discovery session to review your products, services, and objectives as a prelude to the audit.

Sleep better at night.  It starts here.

Sign Up for Your Lead Generation Audit

I am Paul Mosenson.  Over 35 years driving leads with strategic marketing and media plans across all forms of businesses B2B, B2C.  As a Fractional CMO or Growth Advisor,  or even as an outsourced Media Director, I will work with your team to build campaigns that separate you from the competition, with an increased opportunity to build relationships with prospects, and increase leads and sales. It starts with having a plan to optimize your conversion rate first.

Bottom- line; if you need more leads, you Better Call Paul