How I Optimize It


When managing marketing campaigns, you likely  need several tools that can help optimize them, or tools needed to build programs.  Some you may have or be familiar with, and others you won’t be.  It seems there’s thousands of tools and platforms in marketing that want our attention.  I have experience and or knowledge with many tools like these, and help clients optimize campaigns with them.

Some I like better than others.  Combined with martech platforms ofcourse, is the strategy, and understanding how to use them to your best advantage.  By using tools strategically, campaigns are optimized better, and that means small wins in revenue and sales.  It’s all part of the Fix the Convince process.

Categories of Tools

There are many tools; I list many that I have used in the past.  As you can see, they cover several categories.

  • Analytics and A/B testing
  • Contact & data management tools
  • SEO and keyword research
  • Email marketing and influencer outreach
  • Social media content curation and posting
  • Video, design, and content platforms

Bottom-line, is if we need a tool or platform to manage your business, I’ll review features and pricing, for your approval, in order to implement these the correct way.  It’s the value I bring.