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Lack of Growth Keeping You Up at Night?

Would You Like More Leads & Prospects More Likely to Buy From You?

How would you feel about exceeding  growth and revenue goals? Thought so… It starts here.

NuSpark Consulting exists to drive more and better qualified leads by building high performance growth strategies  & media campaigns with scalable processes that increase revenue & profit. 

 

As I implement and optimize campaigns on an ongoing basis, you’ll have the answer to this question:

Did it work?

Meet Paul Mosenson: NuSpark Founder & Managing Director. Fractional CMO, Fractional Media Director, Lead Generator

Whether you’re B2B or B2C, your needs are the same. Drive leads that have a high chance of closing or being customers.  Unlike any other marketing consultant or Fractional CMO out there, I focus on driving leads that show behavior that they already have a business or personal need that you can solve by combining trust and offers that increase your conversion rates and revenue, throughout the sales funnel.

I am passionate about driving growth for clients and building win-win relationships. Need help growing leads and revenue? You better call Paul.

Paul Mosenson
Paul Mosenson,
Founder, NuSpark Consulting

B2B or B2C. I have a solution for you. Drive leads. Track performance. Optimize marketing campaigns. Grow Revenue

B2B Performance Demand Generation 

B2C Performance Media Buying

Listen to his passion as Paul explains how his unique and proven lead gen program works.

Paul Mosenson, Founder of NuSpark Consulting, has been at it for 3 decades working with clients of all sizes to drive leads into the funnel. The focus here is paid search, inbound, and outbound; all working together to drive leads with lead magnets, then works with sales teams to close deals. 

Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs.  He’s recommended highly for any firm looking to grow further. 
Cache Merrill

Founder, Zibtek

Understand Lead Magnets

I drive quality leads with lead magnets (eBooks, Guides, On-demand webinars, or Checklists; and for B2C special promotions as well), which represent content or offers your prospects are attracted to, and are willing to offer their email address or phone numbers to learn about their solutions to business or individual problems or needs they have. You become a trusted authority and that’s key. 

Sample work

Paul Mosenson is a fantastic lead generation expert. He got our new website content live with an awesome value proposition, and even included an explainer video. He then developed a robust lead gen plan with search, inbound, outbound and a lead magnet ebook to drive new. For any firm looking to grow and generate quality leads to the sales teams, I highly recommend Paul as a marketing partner.
Alex Carnevale

VP, Techadox

Growth Services That Spark Up Your Leads

A/B Testing

Testing covering a number of aspects: Audience segments. Email subject lines. Ad creative. Offers. Landing Pages. Ad More. Testing means Learning.

LEARN MORE

 

Robust CRO

Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. I’ll work with mine or your creative team to ensure less visitors leave your site without contacting you!

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Focus on Measurement

I am an analytics guru.  Spending marketing dollars wisely is critical.  Using Google Analytics 4 and other tools, including lead attribution, helps me optimize wisely and that means higher profit for you!  

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Performance Media Buying

Take advantage of my days as a direct-response Media Director, as I will also put together strategic media plans designed to drive traffic and leads for both B2C & B2B.  It’s all about the offer, with robust tracking,

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Close the Deal with the Fractional Sales Team for B2B

Generating high-quality leads via lead magnets is one thing; closing the sale is another. Which is why I align with a trusted and proven Fractional SDR, Fractional Sales Engagement Officer, and a Fractional Sales Team.

When leads come in, managing a proper sales cadence from appointment to close is critical to your revenue growth.  It’s an extension of my lead generation program,

and it’s called Funnel-Spark.

Flexible but Effective Sales Solutions

If You Have a Sales Team

We will provide a sales process audit

We will review your sales team and provide tips

We will review content and outreach strategy

We will put best practice quotas in place

We will optimize sales enablement programs

We will improve your sales team’s performance!

If You Need a Sales Team

We will provide a Fractional SDR (Inside sales) to follow-up on potential leads from magnets to make appointments or sign up for offers

We will provide a Fractional Sales Engagement Officer to engage with prospects on LinkedIn; find new prospects based on intent, and use Account-Based marketing tactics to engage with senior level executives

We will provide an outsourced Fractional Sales Rep to engage with qualifed sales opportunities, prepare proposals, close deals, and follow-up with new customers

 

No matter your industry, we have a solution for you

SaaS

You solve problems and cure headaches, and your funnels will focus on trials, then demos, case studies, and upsells to full-featured programs.  SaaS is competitive. Get a head start with a robust lead magnet.

Tech

You solve problems and cure headaches, and your funnels will continue to build trust with more problem-solving messages, case studies, more magnets, and demos.  Be in front of prospects first.

Manufacturing & Distribution

You solve business problems, and your funnels will continue to educate on the value of your products, why they need to replace or upgrade, with the goal to generate quotes.  Quotes turn to revenue. Relationships increase revenue.

Business Services

You solve problems, and your prospects are shopping around.  Trust sells.  Lead magnets get you leads before they use search engines. Build relationships first. Right?

Financial Services

You solve problems, and the lead magnets will educate your prospects on the what, why, and how, to establish you as the right choice.  Get a quote, or Apply now.

Higher Education

You solve problems when it comes to what school to choose; whether a prospect is graduate or undergrad. Get your lead magnet in front of prospects then you will reassure your leads you’re the best school for their needs!

eCommerce

You have a great product, but so does everyone else right?  Maybe your customer isn’t ready to buy yet, but by offering educational lead magnets, leads come to you, then it’s time to sell them with an offer. Trust me!

Other Industries

You solve problems, and your funnels will continue to build trust with more problem-solving messages, case studies, and more compelling offers to drive action & sales.

And if you’re a startup, I have an equity offer you need to see. Check it out.

If you have a good CRM, great!  If not, we can use SparkLead. A CRM and Email solution all-in-one at a fraction of the cost.

Paul’s Approach: Buyers’ Journey Optimization.

Persuade

Business is often about shaping other people’s beliefs. But the kind of convincing that drives growth requires more than just molding an opinion. The aim is to inspire conviction in those beliefs, which ultimately drives behavior – whether it’s clicking on your online ad or, even better, making the decision to BUY.

Connect

Advertising, social media, email, search, direct mail, and more.  If we connect with the right audiences with the ideal needs and goals, the opportunity to convince skyrockets – along with sales.

Convert

When there’s trust, an increase in conversions occur. Trust factors that contribute to more engaged prospects, coupled with compelling offers, and conversion optimization best practices, all will increase leads & sales. Trust me!

Measure

How well does your firm convince? How trustworthy is your message? What marketing tactics worked best? Good analytics track every element of a marketing plan, providing you with actionable insights you can use to improve your results. Measure. Adjust. Repeat.

Outsourcing marketing strategy and lead generation to Paul Mosenson, as your Fractional Chief Marketing Officer (CMO) can be a smart decision for businesses looking for expert guidance without the commitment of a full-time executive. Here are several reasons why outsourcing to a Fractional CMO like Paul can be beneficial:

Expertise & Experience

Paul Mosenson has extensive experience in various industries and can bring valuable insights and best practices to your marketing strategy and lead generation efforts. I can help you develop a marketing plan tailored to your business’s unique needs and goals.

Cost savings

Hiring a full-time CMO can be expensive, especially for small and medium-sized businesses. A Fractional CMO like Paul typically works on a part-time basis, allowing you to access high-level marketing expertise at a more affordable cost.

Scalability

As your business grows, Paul can adjust his services to meet your changing needs. This allows you to maintain a high level of marketing expertise without the need for costly restructuring or rehiring.

Faster results

With his extensive experience, Paul can quickly identify opportunities for growth and implement effective lead generation strategies. This can lead to faster results compared to relying solely on internal resources.

U

Focus on core business

Outsourcing marketing strategy and lead generation allows your internal team to focus on core business activities, leading to increased productivity and overall business growth.

Fresh perspective

A Fractional CMO like Paul brings an outside perspective to your marketing efforts.  He can objectively evaluate your current strategy, identify areas for improvement, and suggest innovative tactics to help you achieve your marketing goals.

We hired Paul and his team to manage our digital lead generation program as well as giving our website a facelift to increase our conversions. With Paul’s guidance, our site is much more engaging, and we have seen a strong increase in leads. We were impressed by his marketing knowledge and win-win approach. I’d recommend him to any business looking to grow further.
Ron Richter

CEO, ProFresh

Get Inspired to grow today.  Convinced?

Typical Results

Category: B2B
Product: Software services

LEADS

UP↑173%

Category: B2B
Target: Human Resources

REVENUE

UP↑86%

Category: B2B
Target: CIOs

LEADS

UP↑45%

Category: B2C
TYPE: University

CONVERSION RATE

UP↑92%

Category: B2B
Product: SaaS

CONVERSION RATE

UP↑101%

Category: B2B
Type: Manufacturing

REVENUE

UP↑29%

Category: B2B
Target: Technology

REVENUE

UP↑50%

Category: B2C
TYPE: eCommerce

CONVERSION RATE

UP↑40%

Trusted By Leading Brands

Paul Mosenson is a mentor for The Founder Institute. The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. To date, FI has helped launch over 6,000 companies across 200+ cities and six continents.  Paul advises startups and SaaS businesses on marketing and lead generation.

Subscribe to Paul’s Marketing Optimization Podcast (learn more- click image)