Ready for admissions growth?
Higher education
lead generation
Have an undergraduate or graduate program that needs to reach admissions goals?
Look no further. I undertand what it takes to drive leads and grow them into applications.
I am Paul Mosenson. Over 35 years driving leads with strategic marketing and media plans across all forms of businesses B2B, B2C, and of course Higher Ed. As a Fractional CMO or Growth Advisor, or even as an outsourced Media Director, I will work with your team to build campaigns that separate you from the competition, with an increased opportunity to build relationships with prospects, and increase enrollment.
There’s a number of ways to work with me.
- If you’re in Marketing, I can be a strategc partner, filling the gaps where you need it, or working side-by-side as a partner.
- If you’re in Enrollment/Admissions/Administration, I can complement your team, or provide services to help grow your programs further, as a strategic partner
And, my alliances can provide complementary services such as copywriting, design, and additional strategic direction as needed.
Bottom- line; if you need more leads, you Better Call Paul
“We have been well served and well satisfied with the work and service provided by the NuSpark team. Our strong enrollment numbers lend further credence to the valuable work he and his team performed on behalf of the University. It is my pleasure to recommend NuSpark to your serious consideration.”
Services Provided
I drive leads to your institution with lead magnets, which represent content your prospects are attracted to, and are willing to offer their email address to learn about their future endeavors as well as the benefits of attending your institution.
Lead magnets are eBooks, Guides, On-demand webinars, or Checklists that prospects want as they consider their career advancement. It’s an opportunity for you to build a relationship with a prospect before they research competitors.
Discovery Research
I’ll take a deep dive into your target audiences for each program, and the benefits of your school vs. others. Goal is to set the stage for a robust lead gen program
Lead Magnet Build
We’ll work together for topic development, format, and key messages, then build assets that prospects will need as they consider their future. I have writers and designers, affordable, ready to develop based on our outlines.
Landing Pages
Conversion optimization is a focus. Website traffic needs to be qualified, and your website or landing page messaging and proof points need to be spot-on to generate high levels of leads.
Funnel Building
A funnel is a series of follow-up messages prospects receive, once leads are captured. A mix of emails, calls, or texts to engage prospects further to drive admissions appointments, open houses, or applications. All processed via my proprietory CRM if needed.
Promotional Plan
With over 35 years as a Media Buyer, both traditional and digital, rest assured I can implement campaigns to target the right traffic. Think paid search, display, YouTube & video, Facebook/Instagram, Snapchat, Tik Tok, LinkedIn, Geofencing, television, radio, and more.
Measurement
All campaigns and funnels will be measured with rigor. I’ll consider A/B tests, with the goal to optimize campaigns on an ongoing basis, tweak along the way, and maximize your campaign ROI. I got this.
We build custom eBooks, dynamic guides, and help craft on-demand virtual info sessions that reach prospects researching their future. Capture leads. Nurture them into applications, and give them a rewarding education.
If you have a good CRM, great! If not, we can use SparkLead. A CRM and Email solution all-in-one at a fraction of the cost.
Other University Experience
Let’s Grow Your Programs and Start the Lead Generation Process. Discovery Call First
Team Members
Amy Beyer
- Brand Development
- Communications Planning
- Marketing Research
- Corporate Identity
Greg Beyer
- Art Direction
- Direct Marketing
- Design
- Creative Strategy