Fractional CMO Approach
If you’re an executive and you are considering the fractional CMO model for your firm, you’ve come to the right place. As you look around my website, you’ll appreciate the breadth and depth of what I can offer you. But there’s much more!
First the advantages of hiring a Fractional CMO
- Whether you have an existing marketing team or not, a fractional CMO provides you a general direction on a comprehensive marketing strategy; from branding to martech selection, from messaging to proper channels to promotional strategy, and all the way through to conversion optimization.
- A lower-cost alternative to hiring a full time CMO, but we act as strategic partner to you, optimizing and analyzing all aspects of marketing, lead generation, and sales engagement, just without the high price tag.
- Fractional CMOs have a wide variety of experiences across multiple industries, and what we have learned in the past can benefit your firm.
Now, why Paul Mosenson and NuSpark Consulting
- Over 35 years of experience contributing to a wide variety of a clients’ success. I dig deep into campaign strategy and tactic optimization with a focus on date driven results and marketing ROI.
- My passion for helping businesses of all sizes succeed and grow. I’m a life-long learner and always exploring new opportunities to get your value across to prospects most likely to pay attention, click, and convert. I am also passionate about martech and adtech but understand it’s not the tools that make you grow, it’s the people and strategy behind those tools that together grows your business.
- My focus is a concept called Buyer’s Journey Optimization; meaning improving all aspects of the customer journey; from click attraction and message to conversion and sales.
- I am the only Fractional CMO in the world (I do believe) that is equally skilled at B2B lead generation, B2C and ecommerce marketing, TV and traditional media buying, growth hacking, and app development/app-install marketing (as I have my own app).
There’s no better alternative to optimize your marketing strategy and planning than what we can do for you here. Experience. Talent. Results-Driven. Revenue Growth is #1. Let’s chat.
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Product: Personal Care
Target: Human Resource Execs