eCommerce Lead Generation
eCommerce Lead Generation Services
eCommerce marketing is all about one thing: BUY. NOW. Prospects buy when they are convinced your products solve their need, with the right price, and with limited risk (guarantees, refund policy, security icons, etc.).
Ads and search engine messages convince to click, your website convinces to view products, and offers and proof elements convince to buy. You know your conversion rate; imagine your revenue if it doubled. A big part of my marketing consultation services focuses on conversion rate optimization.
We sell trust in marketing; and trust comes from content. Not everyone is ready to buy after clicking an ad, but as the video shows, generating email addresses via offers and content is the first step to building trust. Once emails are captured, enticing offers, mixed with compelling educational content, delivered via email or even text, provides additional sales lift, and you build ongoing relationships.
Among our services for eCommerce are:
- Assess your website for content and navigation, and make changes if necessary, to increase engagement, and conversion rates
- Align landing pages with offers, and test landing page elements for conversion rate increase.
- Diagnose your revenue goal process; and review your eCommerce website analytics, including assisted conversions and paths to purchase.
- Development and promotion of a lead magnet to drive additional leads to your store.
- The build of a robust media plan focused on performance. Digital, social, OTT, DRTV, radio, and more are all considerations for performance media.
Learn more about my performance media buying services here.
- Develop a conversion optimization plan, including product page navigation, reviews and ratings, trust elements, and call-to-action purchase process.
- Review and development of eCommerce email marketing plan; abandonment emails, customer up-sell emails, and other offers and cadences to drive additional sales.
Together we’ll build a consistent influx of buyers to grow your sales and profit.
Paul Mosenson, Founder of NuSpark Consulting, has been managing marketing campaigns for over 30 years. A former Media Director at advertising agencies, Paul’s experience and understanding of the entire lead to sales purchase funnel is second to none
An example Lead Magnet that drove additional leads and sales
An example of a lead magnet for our client, Lean Factor. The goal was to educate people about the power of adaptogen herbs with regard to reducing stress and improving overall health, naturally.
We advertised on Facebook, via native channels such as Outbrain and Taboola, paid search, as well as via pop-ups on the website.
We produced over 200 leads in 3 months, and generated 25% more new customer sales than any previous period via ongoing follow-up emails that continued to educate audiences combined with special offers.
Additional eCommerce Services
Performance Media Buying
With many years of buying media for clients, I will also put together strategic media plans designed to drive traffic and leads for eCommerce stores. It’s all about the offer, and the right targeting, with robust tracking,
Focus on Measurement
I partner with a top-notch eCommerce development and design form, Virtina. Certified in 10+platforms, Virtina works with us to develop a robust eCommerce growth strategy, then custom builds the shopping solution right for you. The focus is conversion rate, and revenue lift.
LiveRamp connects 1st and 3rd party data sources with multiple ad accounts we manage, to target those most likely in the market for your products! Watch the video.
CED COMMERCE is a strategc partner that helps clients with marketplace management, feed management (Google and others), Amazon optimization, and shopping cart optimization. They work globally wihich is an added bonus.
Our local store in Philadelphia went national in 2015 with an online ecommerce presence. We hired Paul Mosenson to help build our brand and generate sales on our website, in addition to generating increases store traffic. Glad to say that Paul’s partnership has helped us grow beyond expectations. Paul managed our search, display, and Facebook ad programs successfully. Plus our DRTV campaigns gave us a huge boost. Sales and conversions continue to increase. His attention to detail and strategic direction as a tactician and consultant have been second-to-none. I recommend him highly.
We were looking to up-level our eCommerce marketing tactics and have utilized Paul Mosenson to assist us in our direction to drive conversions and sales. We like his “growth-hacking” mentality by planning innovative video campaign and lead magnet funnel programs to drive sales. In addition, he provides us with conversion rate optimization, and is very strategic when it comes to AB testing. We recommend Paul for any start-up or eCommerce firm looking to ramp up revenue and growth.
Let’s Plan a Discovery Call with Paul.