Conversion Rate Optimization

Conversion Rate Optimization. It’s Critical!

No matter what tactic Paul uses to draw interested prospects to your websites and landing pages, if they are not convinced to finish the job, meaning filling out the form, then we’re not optimizing our lead gen campaigns as well as we should. That’s why we utilize robust conversion optimization strategies and tactics to ensure lead generation performance is optimal. 

You never know when that one lead that’s away could have been that customer for life.  It’s critical you understand the mantra here.  Trust me, we got this. Your revenue, ARR, and customer lifetime value depends on ideal lead capture processes.

Conversion Rate Optimization, or CRO, can cover several elements we would consider testing for and optimizing:

  • Site design, UX/UI, mobile speed
  • Persuasiveness copy: headlines, action words, benefit/feature mix
  • Trust factors such as testimonials, case studies, awards and badges
  • Email subject lines and offers
  • Web form fields; are you asking too much?

A/B testing is serious work.  We preach testing, as any slight adjustments to marketing campaign parameters can have a significant impact to business growth. When Paul plans marketing campaigns, he always includes CRO as part of the lead generation programs.

Here’s the Deal. Higher Conversion Rate. More Sales!

In this competitive environment, conversion rate serves as the most important key performance indicator (KPI) for business growth. What is conversion optimization if not a way to maximize the effectiveness of your CRO website and turn more visitors into customers? If your website is struggling to convert, you are essentially losing business with each passing day.

Take a 2 percent marketing conversion rate and increase it to 4 percent and you’ve essentially doubled your leads without having to earn a single extra visitor to your site. That’s the magic of a results-driven conversion rate approach I have.

It’s how Paul works, to optimize performance and drive revenue growth



Here’s two of Paul’s best Conversion Rate Optimization/Landing Page Designer Alliances.

Great Big Digital Agency;  Conversion rate analytics & testing

ConversionWise;  High perfomance landing pages

Here’s two of Paul’s favorite lead conversion tools for websites

Picreel: Exit Intel Pop-ups that Grow Sales & Leads

Optinmonster  A wide variety of widgets and popups that drive more leads

Sign Up for a Discovery Call; Growth Starts Here


Typical Results

Category: Ecommerce
Product: Personal Care



Category: B-To-B
Target: Human Resource Execs



Category: B-To-B
Target: CIOs



Category: B-To-c
TYPE: University



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