B2B Cold Email & Cold Call Outreach

Cold Outreach Process

If you’re a small business, you want to reach audiences strategically and affordably.  In the US, as you know we can be bombarded by emails, but if executed properly, with the right messaging, you CAN stand out, and generate engagements, whether they be appointments, or lead magnets that lead to qualified sales.

As a lead generator, Paul Mosenson can provide you with quality leads, mostly verified, and then sequence them via robust email and call cadences by using our many outbound tools. By managing the platforms, and tracking results, he will provide your team with new leads, conversations, and engagements.

Paul manages these types of campaigns for you. Bear in mind there’s a process to this.

  • Buy an alternate domain, similar to yours, for your main domain spam protection.
  • Set up an SMTP server capable of sending large scale email deployments.
  • Warm up your domain: sends and receives AI. (there are tools that do this)
  • List research based on your target audience. Once we have counts, we will verify them to limit spam issues. Lists will include emails for outreach.  Many lists will also include phone numbers; of which my tele-services alliances would use for appointment-setting.
  • Then Paul and his team will prepare email campaigns and call scripts for outbound outreach
  • Tools all include measurement and reporting, including A/B tests.

Two of my appointment setting alliances; as needed to complement my email service.

Amy Opens Doors; For Small Business: Founder Amy Rubinstein

Superhuman Prospecting. For mid-size firms. Founder Ryan Pereus

An example of a cold outreach cadence. Some will include calls/emails/social outreach, but some cold email outreach only.

Better call Paul, and let’s start generating leads.