by Paul Mosenson | Feb 26, 2023 | Uncategorized
In the world of digital marketing, the ability to track and measure the success of marketing efforts is essential to the success of any business. One of the most important metrics that businesses track is lead and conversion attribution, which is the process of... 
by Paul Mosenson | Feb 26, 2023 | Uncategorized
In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and... 
by Paul Mosenson | Feb 13, 2023 | Uncategorized
Trust plays a crucial role in generating leads and sales for businesses of all kinds. When potential customers trust a brand, they are more likely to take the next step and make a customer or sale. Here are some ways in which trust can help generate leads and sales:... by Paul Mosenson | Feb 3, 2023 | Uncategorized
Measuring Outdoor and Out-of-Home Digital Signage in 2023 Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33%... 
by Paul Mosenson | Oct 16, 2022 | Uncategorized
As the lines between sales, marketing, and technology blur at warp speed, it’s anyone’s guess what it ultimately means for consumers and marketers. What we do know, however, is that technologies like artificial intelligence (AI) have advanced marketing and sales... 
by Paul Mosenson | Oct 2, 2022 | Uncategorized
The success of any B2B lead gen and selling strategy largely depends on the strength of a company’s database. That’s because when you know essential information about your leads, you have a better chance of engaging them. For company research and then for cold...