The SaaS Industry has claimed a significant stake in the modern business arena. Its transformative role has attracted big investors and many players in the industry. As the software demand soars, the fight for a share in the industry has intensified. That said,...
To master revenue growth, you must first understand it. Put simply, revenue growth is a measure of how successfully a company is selling its products or services. You’ve heard the age-old saying, “Cash is king.” Well, this is the whole point of...
Marketing to a business isn’t so different then selling to a consumer. They’re both individuals all things considered. The huge contrast is that organizations may have more than one leader, are likely more sharp concerning how they go through business...
It’s almost over; 2020. (whew!) There is a light at the end of the tunnel. Not just for the World, but for your business as well, especially if you’ve experienced, like so many, a downturn that has caused crisis and panic in your organization. The clarity and...
A growth hacker is someone who uses creative, low-cost strategies to help businesses acquire and retain customers. A typically new field in marketing, growth hacking combines lead generation tools, data and low cost martech to grow businesses. Growth Hacking is...
This is a guest post from my colleague, Andreas Graesser, a national thought leader on Digital Transformation concepts and strategies for business. His consultancy is Innovad. Businesses capture day by day data in amounts that are sometimes overwhelming, mostly when...
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