by Paul Mosenson | Mar 19, 2023 | Media
Private Marketplace Deals (PMP) in display advertising refer to a specific type of programmatic ad buying, where a select group of advertisers is invited to participate in a private auction to bid on premium ad inventory from publishers. This method offers a more... 
by Paul Mosenson | Mar 18, 2023 | Media
Online display advertising can be an effective way for businesses to reach their target audience, generate brand awareness, and drive conversions. A successful online display ad campaign relies on various strategies and tactics that help ensure that the right message... by Paul Mosenson | Feb 3, 2023 | Media
Measuring Streaming Radio in 2023 Radio keeps soaring to greater heights despite the common belief that it’s dead due to its inability to appeal to younger generations. Each day appears to bring technological advancements for broadcast radio, podcast, and... by Paul Mosenson | Feb 3, 2023 | Media
How to Effectively Measure OTT and Streaming TV Streaming TV has experienced rapid growth over the last few years, with most households currently watching at least a single OTT (over-the-top) streaming service. Encompassing connected TV, OTT, and YouTube, this...