by Paul Mosenson | Aug 8, 2023 | Media
In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and... 
by Paul Mosenson | Jul 28, 2023 | Media
Comprehending the Concept of Lookalike Audiences In the digital marketing landscape, Lookalike Audiences have become a very powerful tool for reaching new prospects who are likely to be interested in your product or service because they resemble your existing... 
by Paul Mosenson | Jul 16, 2023 | Media
Hello there, my fellow data wizards! I know you’re as enthusiastic as I am about unlocking the secrets behind successful marketing campaigns. So, in today’s adventure, we’re setting sail into the expansive seas of digital marketing to demystify two... 
by Paul Mosenson | Jul 8, 2023 | Media
Introduction In today’s digital landscape, businesses are heavily reliant on digital media buys to reach their target audience. With the increasing competition and complexity of digital advertising, it has become crucial for businesses to track attribution for... 
by Paul Mosenson | May 4, 2023 | Media
Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and... 
by Paul Mosenson | Mar 19, 2023 | Media
Private Marketplace Deals (PMP) in display advertising refer to a specific type of programmatic ad buying, where a select group of advertisers is invited to participate in a private auction to bid on premium ad inventory from publishers. This method offers a more...