Measuring Digital Marketing Performance with Attribution Modeling Attribution modeling can help you measure your digital marketing performance. It allows you to know when, how, and why users converted on your Google ads. Understanding the steps that clients take...
3 Reasons Why B2B Manufacturers Should Prioritize Content Marketing Manufacturers are experiencing a dramatic shift in the way they reach out to and maintain relationships with prospective clients. Digital marketing is becoming more effective than traditional...
Are you struggling to make sense of all the data you come across? Collecting is easier than analyzing and organizing it to meet your online marketing objectives. Understanding how data is classified is the first step towards reaping its immense benefits. 1. Data...
Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your...
Guide to Reddit Advertising and Is It Right for You? Advertising on Reddit can seem intimidating and too random to warrant, creating a cohesive advertising strategy. Since the site’s primary purpose is to expose its viewers to top-trending content, users are...
Local SEO is a tactic for promoting your brand or products to local customers and prospects. Search engines gather information about your business that relates to your region to direct local traffic to your site. They utilize signals like local content, citations,...
The Unique Value Proposition Your value proposition is the basis of your competitive advantage. It articulates why customers would want to buy your products instead of a competitor’s. This makes it an essential conversion factor for your business. If you are starting...
PAUL MOSENSON, LONG-TIME MARKETING VETERAN, STARTS NUSPARK CONSULTING Growing Leads & Sales is the Goal: Fix the Convince is the Process Springfield, PA— July 1, 2019 — Revenue and profit are what keep executives at small and mid-size businesses up at night. Paul...
Best Ways to Calculate Marketing Return on Investment Including LTV Calculating revenue generated for all your marketing activity is not an easy task. Certain tactics such as social media, video, display ads, and content marketing target users long before purchases...
As CEO or executive of a small business organization, you understand how important lead generation is to revenue optimization. A successful B2B marketing campaign is one that prioritizes high-quality traffic over quantity. It enables you to create a marketing funnel...
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