by Paul Mosenson | May 21, 2022 | Better Call Paul Episodes
The latest episode of Better Call Paul, as we continually discuss tools, processes, and tactics of lead generation. Check out the video on Intent Lead Generation. How it works for inbound, how it works for outbound, and an introduction to intent partner, LeadSift.... by Paul Mosenson | May 15, 2022 | Better Call Paul Episodes
NuSpark Consulting, the lead generation consultancy founded by Paul Mosenson, relaunches in May 2022, focusing on the strategies and tactics that drive leads to your firm. https://nusparkconsulting.com/wp-content/uploads/2022/05/relaunch4.mp4 A word from NuSpark... 
by Paul Mosenson | May 14, 2022 | Better Call Paul Episodes
The latest episode of Better Call Paul, as we continually discuss tools, processes, and tactics of lead generation. There’s a standard B2B and a SaaS version of the shows. Check it out- and you’ll get the point on why conversion rate optimization is so... 
by Paul Mosenson | Apr 28, 2022 | Uncategorized
Audio Streaming Channels and Advertising Trends As technologies continue to evolve, audio recordings are upgrading exponentially to adjust to the advances. The number of listeners in the audio streaming world is increasing abundantly, making audio advertising a... 
by Paul Mosenson | Apr 15, 2022 | Uncategorized
The sales strategy, and its constituent processes, can make or break any business. This is especially so in the current globalized economy where the top businesses in every industry have access to very advanced resources and tools. In the past decade, Customer... 
by Paul Mosenson | Apr 10, 2022 | Uncategorized
A cadence in business refers to the frequency of the occurrence of a regularly planned event or thing. There are two major types of cadences in business, which are the marketing email cadence and the sales cadence. Although the two are often confused, each of them is... 
by Paul Mosenson | Apr 10, 2022 | Uncategorized
Just a few words on SEO, or search engine optimization. Personally, it can be over-rated in some respects. Your real goal is driving efficient, quality leads or sales, right? The goal of SEO really is to drive small but targeted traffic to your website, where they... 
by Paul Mosenson | Jan 1, 2022 | Uncategorized
Branding is one of the most critical factors in business today, and business owners must understand how to leverage their brand to the best of their ability. Branding, if done right, can be the driving force behind all marketing techniques, lead generation, and... 
by Paul Mosenson | Oct 24, 2021 | Uncategorized
Inbound and outbound marketing seem like great rivals, at least on the face of it. While inbound marketing focuses on attracting prospects through valuable experiences, outbound marketing involves aggressively reaching out to customers to get their attention. With... 
by Paul Mosenson | Oct 7, 2021 | Uncategorized
The most crucial goal of every business is to increase revenue through marketing and sales. Marketing is the process of creating awareness of the company’s product or brand to the consumer. On the other hand, sales involve talking to customers and steering them...