by Paul Mosenson | Oct 16, 2022 | Uncategorized
As the lines between sales, marketing, and technology blur at warp speed, it’s anyone’s guess what it ultimately means for consumers and marketers. What we do know, however, is that technologies like artificial intelligence (AI) have advanced marketing and sales... 
by Paul Mosenson | Oct 2, 2022 | Uncategorized
The success of any B2B lead gen and selling strategy largely depends on the strength of a company’s database. That’s because when you know essential information about your leads, you have a better chance of engaging them. For company research and then for cold... 
by Paul Mosenson | Aug 28, 2022 | Better Call Paul Episodes
The latest episode of Better Call Paul, as we continually discuss tools, processes, and tactics of lead generation. Check out the video optimizing paid search for lead generation. https://nusparkconsulting.com/wp-content/uploads/2022/08/BETTERCALLPAULPPC1.mp4... 
by Paul Mosenson | Jun 4, 2022 | Better Call Paul Episodes
The latest episode of Better Call Paul, as we continually discuss tools, processes, and tactics of lead generation. Check out the video on website optimization. If you discuss too many features and tout yourself too much, without balancing the benefits and outcomes... 
by Paul Mosenson | May 31, 2022 | Uncategorized
If you’re looking to generate more leads, increase your conversion rates, and improve your bottom line, a VSL (video sales letter) can be a powerful tool to add to your marketing arsenal. Videos tend to be more engaging than texts, and are increasingly becoming the... by Paul Mosenson | May 21, 2022 | Better Call Paul Episodes
The latest episode of Better Call Paul, as we continually discuss tools, processes, and tactics of lead generation. Check out the video on Intent Lead Generation. How it works for inbound, how it works for outbound, and an introduction to intent partner, LeadSift.... by Paul Mosenson | May 15, 2022 | Better Call Paul Episodes
NuSpark Consulting, the lead generation consultancy founded by Paul Mosenson, relaunches in May 2022, focusing on the strategies and tactics that drive leads to your firm. https://nusparkconsulting.com/wp-content/uploads/2022/05/relaunch4.mp4 A word from NuSpark... 
by Paul Mosenson | May 14, 2022 | Better Call Paul Episodes
The latest episode of Better Call Paul, as we continually discuss tools, processes, and tactics of lead generation. There’s a standard B2B and a SaaS version of the shows. Check it out- and you’ll get the point on why conversion rate optimization is so... 
by Paul Mosenson | Apr 28, 2022 | Uncategorized
Audio Streaming Channels and Advertising Trends As technologies continue to evolve, audio recordings are upgrading exponentially to adjust to the advances. The number of listeners in the audio streaming world is increasing abundantly, making audio advertising a... 
by Paul Mosenson | Apr 15, 2022 | Uncategorized
The sales strategy, and its constituent processes, can make or break any business. This is especially so in the current globalized economy where the top businesses in every industry have access to very advanced resources and tools. In the past decade, Customer...