Inbound and outbound marketing seem like great rivals, at least on the face of it. While inbound marketing focuses on attracting prospects through valuable experiences, outbound marketing involves aggressively reaching out to customers to get their attention. With...
The most crucial goal of every business is to increase revenue through marketing and sales. Marketing is the process of creating awareness of the company’s product or brand to the consumer. On the other hand, sales involve talking to customers and steering them...
The SaaS Industry has claimed a significant stake in the modern business arena. Its transformative role has attracted big investors and many players in the industry. As the software demand soars, the fight for a share in the industry has intensified. That said,...
To master revenue growth, you must first understand it. Put simply, revenue growth is a measure of how successfully a company is selling its products or services. You’ve heard the age-old saying, “Cash is king.” Well, this is the whole point of...
Marketing to a business isn’t so different then selling to a consumer. They’re both individuals all things considered. The huge contrast is that organizations may have more than one leader, are likely more sharp concerning how they go through business...
It’s almost over; 2020. (whew!) There is a light at the end of the tunnel. Not just for the World, but for your business as well, especially if you’ve experienced, like so many, a downturn that has caused crisis and panic in your organization. The clarity and...
A growth hacker is someone who uses creative, low-cost strategies to help businesses acquire and retain customers. A typically new field in marketing, growth hacking combines lead generation tools, data and low cost martech to grow businesses. Growth Hacking is...
This is a guest post from my colleague, Andreas Graesser, a national thought leader on Digital Transformation concepts and strategies for business. His consultancy is Innovad. Businesses capture day by day data in amounts that are sometimes overwhelming, mostly when...
Here we are in the middle of 2nd quarter 2020 and if you’re a C-level leader, there’s certainly anxiety and uncertainty in direction as well as the economy. We’re facing challenges for sure. From a marketing perspective, this may be the best time for an assessment....
With the COVID-19 pandemic occurring at this writing, there’s certainly much re-thinking and re-strategizing occurring now and in the coming months when it comes to marketing and lead generation. We do know this. Prospects will be spending more time on the Internet,...
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