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How to Plan B2B Lead Gen Campaigns

How to Plan B2B Lead Gen Campaigns

Here’s an overview of how I build the foundations to generating quality leads, with clues, with lead magnets. Sales wins. Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen...
Lookalike Audience Targeting. Pros and Cons

Lookalike Audience Targeting. Pros and Cons

Comprehending the Concept of Lookalike Audiences In the digital marketing landscape, Lookalike Audiences have become a very powerful tool for reaching new prospects who are likely to be interested in your product or service because they resemble your existing...
A Review of Retargeting Strategies to Test

A Review of Retargeting Strategies to Test

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and...