To master revenue growth, you must first understand it. Put simply, revenue growth is a measure of how successfully a company is selling its products or services. You’ve heard the age-old saying, “Cash is king.” Well, this is the whole point of...
Marketing to a business isn’t so different then selling to a consumer. They’re both individuals all things considered. The huge contrast is that organizations may have more than one leader, are likely more sharp concerning how they go through business...
It’s almost over; 2020. (whew!) There is a light at the end of the tunnel. Not just for the World, but for your business as well, especially if you’ve experienced, like so many, a downturn that has caused crisis and panic in your organization. The clarity and...
A growth hacker is someone who uses creative, low-cost strategies to help businesses acquire and retain customers. A typically new field in marketing, growth hacking combines lead generation tools, data and low cost martech to grow businesses. Growth Hacking is...
This is a guest post from my colleague, Andreas Graesser, a national thought leader on Digital Transformation concepts and strategies for business. His consultancy is Innovad. Businesses capture day by day data in amounts that are sometimes overwhelming, mostly when...
Here we are in the middle of 2nd quarter 2020 and if you’re a C-level leader, there’s certainly anxiety and uncertainty in direction as well as the economy. We’re facing challenges for sure. From a marketing perspective, this may be the best time for an assessment....
With the COVID-19 pandemic occurring at this writing, there’s certainly much re-thinking and re-strategizing occurring now and in the coming months when it comes to marketing and lead generation. We do know this. Prospects will be spending more time on the Internet,...
Listen to my Podcast Here So how is everyone doing. It’s March 2020. The first month of the USA Pandemic. I am sure you’re getting tons of emails, reading tons of blogs and articles, watching webinars, all on hoe to cope, personally and professionally. This will...
An Overview of the Benefits and Tools of Sales Enablement: Marketing & Sales Alignment Strategy Companies are always looking for new ways to solve their marketing and sales challenges. You’ve probably heard about sales enablement. It’s a hot topic, and for...
Top 10 Conversion Rate Optimization Tools and Tips for B2B Creating a website is important, but it is not enough on its own to guarantee high conversion rates. Conversion Rate Optimization (CRO) is quite simply the process of increasing the number of visitors...
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