This is a guest post from my colleague, Andreas Graesser, a national thought leader on Digital Transformation concepts and strategies for business. His consultancy is Innovad. Businesses capture day by day data in amounts that are sometimes overwhelming, mostly when...
Here we are in the middle of 2nd quarter 2020 and if you’re a C-level leader, there’s certainly anxiety and uncertainty in direction as well as the economy. We’re facing challenges for sure. From a marketing perspective, this may be the best time for an assessment....
With the COVID-19 pandemic occurring at this writing, there’s certainly much re-thinking and re-strategizing occurring now and in the coming months when it comes to marketing and lead generation. We do know this. Prospects will be spending more time on the Internet,...
Listen to my Podcast Here So how is everyone doing. It’s March 2020. The first month of the USA Pandemic. I am sure you’re getting tons of emails, reading tons of blogs and articles, watching webinars, all on hoe to cope, personally and professionally. This will...
An Overview of the Benefits and Tools of Sales Enablement: Marketing & Sales Alignment Strategy Companies are always looking for new ways to solve their marketing and sales challenges. You’ve probably heard about sales enablement. It’s a hot topic, and for...
Top 10 Conversion Rate Optimization Tools and Tips for B2B Creating a website is important, but it is not enough on its own to guarantee high conversion rates. Conversion Rate Optimization (CRO) is quite simply the process of increasing the number of visitors...
Measuring Digital Marketing Performance with Attribution Modeling Attribution modeling can help you measure your digital marketing performance. It allows you to know when, how, and why users converted on your Google ads. Understanding the steps that clients take...
3 Reasons Why B2B Manufacturers Should Prioritize Content Marketing Manufacturers are experiencing a dramatic shift in the way they reach out to and maintain relationships with prospective clients. Digital marketing is becoming more effective than traditional...
Are you struggling to make sense of all the data you come across? Collecting is easier than analyzing and organizing it to meet your online marketing objectives. Understanding how data is classified is the first step towards reaping its immense benefits. 1. Data...
Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your...
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