Performance Media Strategy
Driving eyeballs to ads that result in quality clicks and leads
Cost-Effective Media Buying
Choosing the right media channels and executing them properly with efficient pricing is both an art and a science. Luckily, Paul has many years’ experience planning and buying media for clients of all types and sizes, utilizing traditional and digital media.
Paul’s goal is to choose the media vehicles that are most likely to grab the eyes and ears of your target audience. And once you get those site visits, He’ll work with my team to optimize conversion rates, meaning more leads, and more customers.
Every media and marketing channel chosen will be tracked and analyzed on an ongoing basis. Your goal is to generate cost-effective leads that will become customers. This is what Paul does. Every channel, message, and offer is tracked via vanity URLs to your website, custom phone numbers, or texting with keywords. This is not about branding. This is direct response at its best. Your growth needs a buyer like Paul Mosenson to maximize your ROI.
For B2C a number of options
There’s many channels to pick from, and your plan will be comprehensive and strategic. It’s all about results.
Direct Response TV
Any ad with a call-to-action is considered DRTV. That means cheaper rates and an eye on performance.
OTT and Connected TV
Digital TV via apps and devices has taken off, and is a viable option to reach smart TV viewers and mobile viewers.
Data is huge with cable TV strategy, and being able to “geo-fence” and target segments via focused messaging is powerful.
It goes without saying how important search engine marketing is. It reaches those prospects actively seeking a solution. Is it you?
Typically used for branding and retargeting, but there are many ways to target specific audiences with display that can drive response.
Social Media Advertising
YouTube, Facebook, Instagram, Twitter, Tik Tok, Pinterest, Snapchat and more. Lots of opportunities for targeted advertising here. Follow me?
Spotify, Pandora, iHeart, and more. Reach targeted audiencs actively listening. Remember it’s all being tracked.
Satellite radio continues to be an effective medium for direct response. It’s huge for in-car listening.
Reddit? In-app advertising? Digital outdoor? Direct marketing and mail? If it makes sense, it’s on the plan.
Your Lead Generation Media Plan Includes
- A thorough target audience assessment
- A determination of the right media spending level to reach your audience most efficiently
- A media mix that is the perfect blend for your business and target audience
- A time-tested and proven results-oriented process to customize media plans to meet your objectives:
- Identify campaign goals and objectives
- Establish a framework for measurement
- Define target audiences of buyers and influencers
- Evaluate media options for cost and effectiveness
- Implement and optimize
Ready To Get Started?
Our local store in Philadelphia went national in 2015 with an online ecommerce presence. We hired Paul Mosenson to help build our brand and generate sales on our website, in addition to generating increases store traffic. Glad to say that Paul’s partnership has helped us grow beyond expectations. Paul managed our search, display, and Facebook ad programs successfully. Plus our DRTV campaigns gave us a huge boost. Sales and conversions continue to increase. His attention to detail and strategic direction as a tactician and consultant have been second-to-none. I recommend him highly.
We hired Paul and his team to manage our digital lead generation program as well as giving our website a facelift to increase our conversions. With Paul’s guidance, our site is much more engaging, and we have seen a strong increase in leads. We were impressed by his marketing knowledge and win-win approach. I’d recommend him to any business looking to grow further.
When we began working with Holy Family University in 2013 we knew that digital marketing strategy would be a vital part of the marketing mix. We engaged Paul Mosenson to lead our digital lead generation efforts and he’s been a member of the team since. Paul has consistently provided thoughtful strategic direction, which has led to increased university enrollment, and meeting or exceeding goals year after year. His tactical approach to managing advanced TV, radio, search, programmatic display, retargeting and social media marketing has generated quality leads. In addition, his analytics and reporting skills are outstanding. We’re happy to have him on our team and would recommend him highly to any firm looking to grow their online business.