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Lead Generation for B2B

Revenue Growth Starts with a Robust Lead Gen Plan


In today’s competitive business world, it’s essential for companies to have a steady stream of high-quality leads to grow and thrive. But generating leads on your own can be a time-consuming and challenging task, especially if you don’t have the right tools and expertise.

That’s where our B2B lead generation services come in, called Growth Spark. Founder Paul Mosenson is dedicated to helping businesses of all sizes generate qualified leads that can be converted into loyal customers. We use a variety of proven strategies and techniques to identify and engage with your target audience, build relationships, and ultimately drive more sales and revenue for your business.

Whether you’re a startup looking to get your first customers or an established company looking to scale up your lead generation efforts, we have the expertise and resources to help you succeed. So if you’re ready to take your business to the next level, contact us today to learn more about our B2B lead generation services and how we can help you achieve your goals.

I am Paul Mosenson.  Founder of NuSpark.  Welcome to Growth Spark.  By having me manage your lead generation programs, I will answer the question- “did it work?”  Everything I do between me and my alliance team is about answering that question, and optimizing constantly.  It’s all about sales.  It’s all about ROI.  It’s all about results. Take a look around….

Paul’s B2B Lead Gen Approach

  • Manages marketing and demand generation strategic initiatives for B2B, with a focus on lead generation and performance.
  • Oversees the entire buyer’s journey; from click to close:
    • Message optimization, value proposition, conversion, and website optimization
    • Builds and manages all pillars of lead generation. Search. Inbound. Outbound.
    • Follow-up. Builds and manages funnels, messages, and offers to drive leads into sales
  • Leads multiple team members as needed to ensure design and content follow strategy and executed flawlessly
  • Plans, and builds lead magnets and other content marketing assets to build trust, and generate quality prospects for sales teams.
  • Provides strategic insights and analysis on campaign performance and optimizes continuously to maximize ROI.
  • Manages CRMs and optimizes martech and adtech for clients.
  • Brings a deep passion for clients and their revenue growth. Works with clients to prioritize and shape marketing and lead generation goals throughout the sales funnel.


B2B Growth Channels

There’s a number of approaches to lead generation for your B2B or SaaS firm. Lucklily Paul has experience with a number of the tools and tactics that will attract attention of your prospects and turn them into qualified leads.  Martech is constantly changing and updating; and that means keeping up to speed with these changes, to your benefit.

The focus here is the three pillars of lead generation: Search marketing, Inbound marketing, and Outbound marketing. Utilizing all three is the optimial approach to lead generation; testing and learning along the way.

Focus on Performance

No matter what tactics Paul recommends for your business growth, rest assured there will be comprehensive reporting and analytics. As a seasoned “growth hacker” campaigns will be constantly optimized for cost-per-lead, cost-per-sale, and conversion rate. For outbound the metrics will typically include conversation rate and appointment rate for tele-services. Pipeline metrics, from click to close, is what Paul will measure. Optimal growth depends on it.

For B2B, a number of options

There’s many channels to pick from, and your plan will be comprehensive and strategic. It’s all about results.

Lead Magnet Campaigns

We will write and execute lead magnet lead gen campaigns coupled with optimal funnel cadences

Demand Generation

I’ll have for you a comprehensive plan promoting your offers distributed via trade media (eBlasts, eNewsletters, Webinars)

Content Syndication

Promoting content via publisher networks is one of the best ways to add leads into your pipeline. I know many of them. Pay for leads!

Paid Search

It goes without saying how important search engine marketing is. It reaches those prospects actively seeking a solution. Is it you?

Display Advertising

Typically used for branding and retargeting, but there are many ways to target specific audiences with display that can drive response.

Social Media Advertising

YouTube, Facebook, Instagram, Twitter, LinkedIN, Reddit, Quora and more. Lots of opportunities for targeted advertising here. Follow me?


Intent Targeting

I have multiple platforms under my disposal to get you leads actively looking for your services. Warm leads for sure!

Cold Email

Between my data sources and my technical knowledge of cold email set-up, we can target verified email addresses.

Appointment Setting

Outbound telemarketing can work with the right list and cadences. My alliances are proven appointment setters!

Learn more about the 3 Pillars of Lead Generation

Search Engine Marketing

Drive leads based on keyword intent. Learn more.


Drive leads by promoting your solutions and lead magnets to specific targets we obtain. Learn more.


Drive leads by promoting your solutions and lead magnets within content your targets read online. Learn more.

Grow Faster and Generate More Quality Leads with Our Process

Confirm your Targets

Let’s make sure Sales and Marketing are on the same page with your ideal customer profiles (ICP) or target audiences.  Influencers and decsion-makers are equally important.

Value Proposition

Next, confirming or developing what makes you different, but valuable! Get on the short list and drive sales opportunities.  It’s your elevator pitch. Why should I become a customer?

Headaches You Cure

By understandng your buyer personas, we’ll have a list of problems your prospects have, and how you solve them.  It’s how content lead gen works. Solve problems.

Lead Magnet

With a must-have lead magnet, ideal prospects will give up their email address to learn about your solutions or products. The key to generating leads with clues they need you!

Lead Generation Plan

Now to find the prospects.  Search marketing, social media, inbound marketing, content syndication, trade journal advertising, social selling, cold outbound email and list building, and cold calling.  A plan covering it all.

Powerful Landing Page

Convert those leads into prospects with powerful landing pages written and designed for high conversion rate. Showcase benefits, trust, and proof.  Convince to click. Convince to convert.

The Follow-up Funnel

Content leads captured.  Now segue them into appointments, quotes, purchases or trials.  That means a robust funnel mixing emails, calls, & texts. Build trust & continue to show how problems are solved!

CRM & Optimization

All activity will be tied into your CRM  (or use our custom one), plus advanced campaign tracking so we can optimize and maximize ROI.  Spend wisely and grow significantly.

Sample Work

And, if you’d like to discuss my alliances that cover SDR/appointment-setting, LinkedIn social selling, and sales closing, then take a look at Funnel Spark.

Ready To Get Started?

Are You an Ad Agency or Marketing Firm?

  • I can act as your Fractional Media Director/Lead Generator
  • I can manage your demand generation programs for clients
  • I can provide strategic channel direction for clients
  • I can provide all the services here as white label
  • I can help your firm close business

Are You a Company or Organization?

  • I can be your Fractional CMO or Growth Officer
  • I can provide strategic channel direction for your firm
  • I can support or complement your existing team
  • I can manage everything listed here to drive you revenue
  • My pricing is moderate; my passion is supercharged

The Bottom-Line

Problem-solving lead magnets  +

Robust follow-up sequences =

More & Better Sales Opportunities!

Additional Services of Interest

Video Services

Intent Targeting Tools

CRM/Cold Email Product

Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs.  He’s recommended highly for any firm looking to grow further. 

Cache Merrill

Founder, Zibtek

From the start Paul and his NuSpark team have impressed me with their ability to quickly become team players and a strategic partner vs. just another vendor. They led a demand generation program for us targeting Enterprise and have shown.  I would recommend Paul for any IT or B2B firm looking for quality lead growth.

Charlie Born

Advisor, Galileo Performance Explorer

NuSpark has been extremely valuable with helping us develop a comprehensive demand generation plan in the United States and Europe. Utilizing their full scope of inbound marketing and content development services, our lead generation goals were far exceeded.  I would highly recommend Paul and his team to any firm looking to grow the number of quality leads in their funnel.

Jeff Kalter


Trusted By Leading Brands