Lead Generation for B2B

Revenue Growth Starts with a Robust Lead Gen Plan


B2B Growth Channels

There’s a number of approaches to lead generation for your B2B or SaaS firm. Lucklily Paul has experience with a number of the tools and tactics that will attract attention of your prospects and turn them into qualified leads.  Martech is constantly changing and updating; and that means keeping up to speed with these changes, to your benefit.

The focus here is the three pillars of lead generation: Search marketing, Inbound marketing, and Outbound marketing. Utilizing all three is the optimial approach to lead generation; testing and learning along the way.

Focus on Performance

No matter what tactics Paul recommends for your business growth, rest assured there will be comprehensive reporting and analytics. As a seasoned “growth hacker” campaigns will be constantly optimized for cost-per-lead, cost-per-sale, and conversion rate. For outbound the metrics will typically include conversation rate and appointment rate for tele-services. Pipeline metrics, from click to close, is what Paul will measure. Optimal growth depends on it.

For B2B, a number of options

There’s many channels to pick from, and your plan will be comprehensive and strategic. It’s all about results.

Lead Magnet Campaigns

We will write and execute lead magnet lead gen campaigns coupled with optimal funnel cadences

Demand Generation

I’ll have for you a comprehensive plan promoting your offers distributed via trade media (eBlasts, eNewsletters, Webinars)

Content Syndication

Promoting content via publisher networks is one of the best ways to add leads into your pipeline. I know many of them. Pay for leads!

Paid Search

It goes without saying how important search engine marketing is. It reaches those prospects actively seeking a solution. Is it you?

Display Advertising

Typically used for branding and retargeting, but there are many ways to target specific audiences with display that can drive response.

Social Media Advertising

YouTube, Facebook, Instagram, Twitter, LinkedIN, Reddit, Quora and more. Lots of opportunities for targeted advertising here. Follow me?


Intent Targeting

I have multiple platforms under my disposal to get you leads actively looking for your services. Warm leads for sure!

Cold Email

Between my data sources and my technical knowledge of cold email set-up, we can target verified email addresses.

Appointment Setting

Outbound telemarketing can work with the right list and cadences. My alliances are proven appointment setters!

Optimal Lead Generation is Critical for Growth, but so is Sales

Yes Paul will generate to your firm a great number of leads, with a robust lead gen plan and top notch conversion optimization approaches, but you also need to optimize your sales processes. This is done a number of ways:

Sales engagement tools:  From the leads Paul generates, you need to continue to follow-up with email, calls, and even LinkedIN connections. Paul has a number of tools that can get the job done. Drive more engagement, proposals, trials, demos, and sales.

Sales enablement tools: Once you have real opportunities, you need to customize and personalize proposals, and focus on client needs and pain points.  We help manage this for you.

Sales coaching and process.  My alliances of sales coaches can finish the job that Paul started; close more deals.  If necessary Paul will curate the right coach for you. 

Ready To Get Started?

Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs.  He’s recommended highly for any firm looking to grow further. 

Cache Merrill

Founder, Zibtek

From the start Paul and his NuSpark team have impressed me with their ability to quickly become team players and a strategic partner vs. just another vendor. They led a demand generation program for us targeting Enterprise and have shown.  I would recommend Paul for any IT or B2B firm looking for quality lead growth.

Charlie Born

Advisor, Galileo Performance Explorer

NuSpark has been extremely valuable with helping us develop a comprehensive demand generation plan in the United States and Europe. Utilizing their full scope of inbound marketing and content development services, our lead generation goals were far exceeded.  I would highly recommend Paul and his team to any firm looking to grow the number of quality leads in their funnel.

Jeff Kalter