by Paul Mosenson | Oct 31, 2023 | Media, Uncategorized
Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). While both are crucial, they serve different purposes and offer unique insights into the... 
by Paul Mosenson | Oct 16, 2023 | B2b, Uncategorized
Introduction to Google’s New Demand Generation Campaigns Google is making waves in the advertising ecosystem with its newly launched Demand Generation campaigns. Designed to be the successor of Discovery campaigns, Demand Gen is an AI-powered tool that aims to... 
by Paul Mosenson | Oct 1, 2023 | B2b, Uncategorized
Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. This is a crucial feature because, let’s face it,... by Paul Mosenson | Oct 1, 2023 | Uncategorized
Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. This is a crucial feature because, let’s face it,... 
by Paul Mosenson | Sep 24, 2023 | B2b
Here’s an overview of how I build the foundations to generating quality leads, with clues, with lead magnets. Sales wins. Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen...