by Paul Mosenson | May 4, 2023 | Media
Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and... 
by Paul Mosenson | May 1, 2023 | What's My Pipeline
SHOW 10 Recorded: May 1,2023 Topic: Optimizing the sales funnel from clue to close A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities. ... 
by Paul Mosenson | Apr 13, 2023 | What's My Pipeline
SHOW 9 Recorded: April 13,2023 Topic: The power of video testimonials A talk with Dan Lievens of Share.one, a robust video testimonial firm. We talk about the power of video testimonials that drive more leads and sales. There’s a right way to do video... 
by Paul Mosenson | Mar 19, 2023 | Media
Private Marketplace Deals (PMP) in display advertising refer to a specific type of programmatic ad buying, where a select group of advertisers is invited to participate in a private auction to bid on premium ad inventory from publishers. This method offers a more... 
by Paul Mosenson | Mar 18, 2023 | Media
Online display advertising can be an effective way for businesses to reach their target audience, generate brand awareness, and drive conversions. A successful online display ad campaign relies on various strategies and tactics that help ensure that the right message...