About Paul

Paul’s Background

Paul’s Passion

Paul’s Focus

Get to Know Me

I have more than 35 years helping companies grow and become more profitable

Although based outside Philadelphia, my clients are regional, national, and international – and opportunities to travel and meet new people make my work exciting.

I’ve been in marketing since 1984 – and have enjoyed more than 35 years helping companies grow and become more profitable. From my early days in franchise marketing to my middle years running media programs at ad agencies and then the last few years running NuSpark Marketing and NuSpark Media, I offer clients an experienced, well-rounded, ROI-driven marketing consultant that stays current with the latest in martech and adtech platforms.

But, it’s not just the tools; it’s the deep understanding of how to align buyer needs with your message and offers. Together we will drive quality traffic to your site and increase the conversion rate in order to increase your profitability.

I am also the Founder of:

NuSpark Marketing NuSpark Marketing logo

Full-service marketing firm specializing in developing integrated marketing strategies for clients through the usage of demand generation programs, content strategy, paid media tactics, search marketing, e-mail marketing, and traditional advertising

NuSpark Media NuSpark Media logo

A full-service media-buying firm focused on media planning, media buying, and lead generation for clients of all sizes, and industries.  Focus is both digital and traditional media, with an emphasis on advanced TV and programmatic buying.

Author

I have written many eBooks available for download at my NuSpark Marketing site. Topics include optimizing lead generation, Google Analytics measurement, paid search optimization, and many more.

I have also has been published across numerous content-portal websites, such as Business2Community, Customer Think, and the B2B Marketing Zone.

More About Me

Avid sports fan and statistical junkie. Currently building a sports-app.
Music collector (I go back to the 30s- rock, blues, pop, jazz). I am a part-time DJ.
Volunteering – I help small non-profits with their marketing strategies.
Wanna-be stand-up comic – I like to make people laugh with my dry sense of humor.

Previous Roles

Media Director, AB&C Creative Communications 

Directed all media planning, buying, and placement strategies for clients in a wide variety of industries including healthcare, tourism, non-profit, and business-to-business. Provided key contributions to agency growth by conceiving and implementing unique marketing strategies that exceeded client goals.

Media Supervisor, Al Paul Lefton Agency         

Directed all media related tasks for clients in industries including electronics, transportation, computer software, and other B2B fields. Focused media plans on efficient and effective strategies including sponsorships, e-newsletters, mailing lists, custom editorial, and print space.

Regional Marketing Manager, Nutri/System   

Managed marketing plan and lead generation development and implementation initiatives for various east coast markets, including TV, radio, OOH, and print. Promoted to manage the upstate New York market as well.

Social Media Profiles