by Paul Mosenson | Jun 29, 2019 | Uncategorized
PAUL MOSENSON, LONG-TIME MARKETING VETERAN, STARTS NUSPARK CONSULTING Growing Leads & Sales is the Goal: Fix the Convince is the Process Springfield, PA— July 1, 2019 — Revenue and profit are what keep executives at small and mid-size businesses up at night. Paul... 
by Paul Mosenson | Jun 16, 2019 | Uncategorized
Best Ways to Calculate Marketing Return on Investment Including LTV Calculating revenue generated for all your marketing activity is not an easy task. Certain tactics such as social media, video, display ads, and content marketing target users long before purchases... 
by Paul Mosenson | Jun 7, 2019 | Uncategorized
As CEO or executive of a small business organization, you understand how important lead generation is to revenue optimization. A successful B2B marketing campaign is one that prioritizes high-quality traffic over quantity. It enables you to create a marketing funnel...