Revenue Growth Keeping You Up at Night?
I’ll Generate Leads & Sales Opportunities More Likely to Buy From You!
How would you feel about exceeding growth and revenue goals? Thought so… It starts here.
NuSpark Consulting exists to drive more and better qualified leads by building high performance growth strategies & marketing campaigns with scalable processes that increase revenue & profit.
“You’re going to like working with me. You’ll be challenged. You’ll get new and proven ideas. Paul gives his all to drive revenue for you. He’ll show you innovative tools and tactics that generate quality leads which leads to sales”
Paul Mosenson, Growth Advisor. Mid & Bottom-Funnel Lead Generator
Whether you’re B2B or B2C, your needs are the same. Drive leads that have a high chance of closing or being customers. Unlike any other marketing consultant or Fractional CMO out there, I focus on driving leads that show behavior that they already have a business problem that you can solve by combining trust and offers that increase your conversion rates and revenue, throughout the sales funnel.
I am passionate about driving growth for clients and building win-win relationships. Need help growing leads and revenue? You better call Paul.
Paul Mosenson
Paul Mosenson,
Founder, NuSpark Consulting
Listen to his passion as Paul explains how his unique and proven lead gen program works.
Paul Mosenson, Founder of NuSpark Consulting, has been at it for 3 decades working with clients of all sizes to drive leads into the funnel. The focus here is paid search, inbound, and outbound; all working together to drive leads with lead magnets, then works with sales teams to close deals.
Grow Faster with my Process
It starts with solving a business problem. I’ll work with you to target prospects with a problem or pain point, then drive leads that are closer to buying. Mid-funnel leads will become bottom-funnel opportunities.
Confirm your Targets
Let’s make sure Sales and Marketing are on the same page with your ideal customer profiles (ICP) or target audiences. Influencers and decsion-makers are equally important.
Value Proposition
Next, confirming or developing what makes you different, but valuable! Get on the short list and drive sales opportunities. It’s your elevator pitch. Why should I become a customer?
Headaches You Cure
By understandng your buyer personas, we’ll have a list of problems your prospects have, and how you solve them. It’s how content lead gen works. Solve problems.
Lead Capture
With a must-have lead magnet, ideal prospects will give up their email address to learn about your solutions. The key to generating leads with clues they need you!
Robust Lead Gen Plan
Now to find the prospects. Search marketing, social media, inbound marketing/demand gen, even cold outbound email and radio/TV! We got you covered with all of these plays!
The Follow-up Funnel
Content leads captured. Now segue them into appointments, quotes or trials. That means a robust funnel mixing emails, calls, & texts. Build trust & continue to show how problems are solved!
Linkedin Outreach
Based on your ICP, we make connections on your behalf, then offer those connections lead magnets as well. Build relationships with connections, make appointments, and grow sales.
CRM & Optimization
All activity will be tied into your CRM (or use our custom one), plus advanced campaign tracking so we can optimize and maximize ROI. Spend wisely and grow significantly.
Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs. He’s recommended highly for any firm looking to grow further.
Understand Lead Magnets
I drive quality leads with lead magnets (eBooks, Guides, On-demand webinars, or Checklists), which represent content your prospects are attracted to, and are willing to offer their email address to learn about their solutions to business or individual problems they have. You become a trusted authority and that’s key.
Sample work
Paul Mosenson is a fantastic lead generation expert. He got our new website content live with an awesome value proposition, and even included an explainer video. He then developed a robust lead gen plan with search, inbound, outbound and a lead magnet ebook to drive new. For any firm looking to grow and generate quality leads to the sales teams, I highly recommend Paul as a marketing partner.
Additional Growth & Profit Optimization Services
Close the Deal
I advise and coach sales teams on trust building, but if we need a certified sales coach, I am affiliated with sales consultants across the country, and I’ll assign one near you. Marketing & Sales Alignment is critical.
Robust CRO
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. I’ll work with mine or your creative team to ensure less visitors leave your site without contacting you!
Focus on Measurement
I am an analytics guru. Spending marketing dollars wisely is critical. Using Google Analytics 4 and other tools, including lead attribution, helps me optimize wisely and that means higher profit for you! And we’ll A/B test along the way.
Performance Media Buying
Take advantage of my days as a direct-response Media Director, as I will also put together strategic media plans designed to drive traffic and leads for both B2C & B2B. It’s all about the offer, with robust tracking,
The Bottom-Line
Problem-solving lead magnets +
Robust follow-up sequences =
More & Better Sales Opportunities!
No matter your industry, we have a solution for you
SaaS
You solve problems and cure headaches, and your funnels will focus on trials, then demos, case studies, and upsells to full-featured programs. SaaS is competitive. Get a head start with a robust lead magnet.
Tech
You solve problems and cure headaches, and your funnels will continue to build trust with more problem-solving messages, case studies, more magnets, and demos. Be in front of prospects first.
Manufacturing & Distribution
You solve business problems, and your funnels will continue to educate on the value of your products, why they need to replace or upgrade, with the goal to generate quotes. Quotes turn to revenue. Relationships increase revenue.
Business Services
You solve problems, and your prospects are shopping around. Trust sells. Lead magnets get you leads before they use search engines. Build relationships first. Right?
Financial Services
You solve problems, and the lead magnets will educate your prospects on the what, why, and how, to establish you as the right choice. Get a quote, or Apply now.
Higher Education
You solve problems when it comes to what school to choose; whether a prospect is graduate or undergrad. Get your lead magnet in front of prospects then you will reassure your leads you’re the best school for their needs!
eCommerce
You have a great product, but so does everyone else right? Maybe your customer isn’t ready to buy yet, but by offering educational lead magnets, leads come to you, then it’s time to sell them with an offer. Trust me!
Other Industries
You solve problems, and your funnels will continue to build trust with more problem-solving messages, case studies, and more compelling offers to drive action & sales.
Key Services
Lead Generation Strategy
We audit, we plan, we discover. The foundations of a sound lead generation program begin with our comprehensive brand story audit and robust planning approach.
Paid Search for Lead Gen
Paid search ads attract those prospects already looking for solutions. Managing SEM campaigns for 15 years, we know what it takes to convert leads into customers.
Lead Magnet & Funnels
Development of lead magnets that solve business problems then promoting them via a number of digital channels is content marketing lead generation at its best. Build trust and sales.
Lead Generation for B2B
A comprehensive approach to lead generation combining search, inbound, and outbound approaches, including content syndication, cold outreach, demand generation. There’s a growth plan for you.
Lead Generation for B2C/DTC
Besides the common digital approaches (search, social, display, native) we also are skilled at DRTV, advanced television and radio; local, regional, national. Whatever you need, we do.
Cold Outreach Strategy
Sometimes it’s necessary to buy targeted names via various database sources we use, then warm up domains, and build cold email and cold appointment-setting cadences, then use sales engagement to close the deals
If you have a good CRM, great! If not, we can use SparkLead. A CRM and Email solution all-in-one at a fraction of the cost.
Paul’s Approach: Buyers’ Journey Optimization.
Persuade
Business is often about shaping other people’s beliefs. But the kind of convincing that drives growth requires more than just molding an opinion. The aim is to inspire conviction in those beliefs, which ultimately drives behavior – whether it’s clicking on your online ad or, even better, making the decision to BUY.
Connect
Advertising, social media, email, search, direct mail, and more. If we connect with the right audiences with the ideal needs and goals, the opportunity to convince skyrockets – along with sales.
Convert
When there’s trust, an increase in conversions occur. Trust factors that contribute to more engaged prospects, coupled with compelling offers, and conversion optimization best practices, all will increase leads & sales. Trust me!
Measure
How well does your firm convince? How trustworthy is your message? What marketing tactics worked best? Good analytics track every element of a marketing plan, providing you with actionable insights you can use to improve your results. Measure. Adjust. Repeat.
We hired Paul and his team to manage our digital lead generation program as well as giving our website a facelift to increase our conversions. With Paul’s guidance, our site is much more engaging, and we have seen a strong increase in leads. We were impressed by his marketing knowledge and win-win approach. I’d recommend him to any business looking to grow further.
Get Inspired to grow today. Convinced?
Who Needs Paul?
- C-Level Executives; SMBs
- Start-Ups as well as Established Firms
- Product/Service Launchers
- Enterprises who need a Lead Gen partner
Why Choose Paul?
- Proven Success for over 35 years
- Corporate AND Ad Agency Experience
- Expert Team of Alliances
- Passionate & Results-Driven
Typical Results
Category: B2B
Product: Software services
LEADS
UP↑173%
Category: B2B
Target: Human Resources
REVENUE
UP↑86%
Category: B2B
Target: CIOs
LEADS
UP↑45%
Category: B2C
TYPE: University
CONVERSION RATE
UP↑92%
Category: B2B
Product: SaaS
CONVERSION RATE
UP↑101%
Category: B2B
Type: Manufacturing
REVENUE
UP↑29%
Category: B2B
Target: Technology
REVENUE
UP↑50%
Category: B2C
TYPE: eCommerce
CONVERSION RATE
UP↑40%
Trusted By Leading Brands
Paul Mosenson is a mentor for The Founder Institute. The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. To date, FI has helped launch over 6,000 companies across 200+ cities and six continents. Paul advises startups and SaaS businesses on marketing and lead generation.
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