Leads and Sales Growth Keeping You Up at Night?
Let’s Improve Your Marketing, Generate More Leads, and Grow Revenue!
How would you feel about exceeding growth and revenue goals? Thought so… It starts here.
NuSpark Consulting exists to drive more and better leads by building high performance marketing campaigns with scalable processes that increase revenue & profit.
“You’re going to like working with me. You’ll be challenged. You’ll get new and proven ideas. Paul gives his all to drive revenue for you. He’ll show you innovative tools and tactics that generate quality leads which leads to sales”
Paul Mosenson, Lead Generator, Marketing Consultant, Fractional CMO, Media Buyer, Growth Hacker, ROI-Driven, Nice Guy
B2B? B2C? SaaS? Paul will work with you and your team to build, implement, and optimize a marketing strategy designed to generate more leads, more sales, and to scale your business even further. Nothing beats experience. He has over 35 years of marketing success. First half of his career he was a Media Buyer/Director for ad agencies, then started his B2B demand gen firm, NuSpark Marketing, in 2009 to provide B2B and B2C clients strategic lead gen programs. In 2019 he started NuSpark Consulting to act as a Fractional Lead Gen CMO for SMB.
Paul is passionate about driving growth for clients and building win-win relationships. Need help growing leads and revenue? You better call Paul.
Paul Mosenson
Paul Mosenson,
Founder, NuSpark Consulting
Typical Results
Category: B2B
Product: Software services
LEADS
UP↑173%
Category: B2B
Target: Human Resources
REVENUE
UP↑86%
Category: B2B
Target: CIOs
LEADS
UP↑45%
Category: B2C
TYPE: University
CONVERSION RATE
UP↑92%
Category: B2B
Product: SaaS
CONVERSION RATE
UP↑101%
Category: B2B
Type: Manufacturing
REVENUE
UP↑29%
Category: B2B
Target: Technology
REVENUE
UP↑50%
Category: B2C
TYPE: eCommerce
CONVERSION RATE
UP↑40%
Sales Teams Need NuSpark Consulting!
Generating More & Better Quality Leads Means More Sales Opportunities and Closures!
We preach marketing and sales alignment. It’s critical and our focus for your revenue growth. The benefits of marketing and sales working together:
- Achieve a better understanding of the customer (demos, needs, desires)
- Sharing of customer feedback (offers, role in decision processes, customer priorities, etc.)
- Better engagement between both departments (messaging, outreach plan, lead outcomes, targeting pivots)
- Clearer mapping of the customer journey (marketing and sales funnel and cadence alignment; better campaign execution.
REMEMBER!
B2B firms with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth, and 27% faster three-year profit growth, according to SiriusDecisions.
Highly aligned organizations achieved an average of 32% year-over-year revenue growth– while their less aligned competitors saw a 7% decrease in revenue, according to an Aberdeen Group study.
Organizations with tightly aligned sales and marketing functions enjoyed 36% higher customer retention rates and 38% higher sales win rates, according to MarketingProfs.
Meet the Creative Team!
Unlike the high cost of agencies, I use and vet the best freelancers and growth hackers as possible. They are creative, they work hard, and will work with me to execute the creative side of lead generation programs; copy and design. All their fees are part of my retainer; easy as pie. I got this. To your benefit. And that’s ROI.
The Key to Growth? Conversion Optimization
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. For lead generation, actions include signing up, downloading, free consultation, register, free trial, free demo, and even a general “contact” us. The CRO process involves understanding how users move through your website, what actions they take, and what’s stopping them from starting (or finishing) web forms.
Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs. He’s recommended highly for any firm looking to grow further.
Key Services
Lead Generation Strategy
We audit, we plan, we discover. The foundations of a sound lead generation program begin with our comprehensive brand story audit and robust planning approach.
Paid Search for Lead Gen
Paid search ads attract those prospects already looking for solutions. Managing SEM campaigns for 15 years, we know what it takes to convert leads into customers.
Lead Magnet & Funnels
Development of lead magnets that solve business problems then promoting them via a number of digital channels is content marketing lead generation at its best. Build trust and sales.
Lead Generation for B2B
A comprehensive approach to lead generation combining search, inbound, and outbound approaches, including content syndication, cold outreach, demand generation. There’s a growth plan for you.
Lead Generation for B2C/DTC
Besides the common digital approaches (search, social, display, native) we also are skilled at DRTV, advanced television and radio; local, regional, national. Whatever you need, we do.
Cold Outreach Strategy
Sometimes it’s necessary to buy targeted names via various database sources we use, then warm up domains, and build cold email and cold appointment-setting cadences, then use sales engagement to close the deals
Paul Mosenson is a fantastic lead generation expert. He got our new website content live with an awesome value proposition, and even included an explainer video. He then developed a robust lead gen plan with search, inbound, outbound and a lead magnet ebook to drive new. For any firm looking to grow and generate quality leads to the sales teams, I highly recommend Paul as a marketing partner.
Paul’s Approach: Buyers’ Journey Optimization.
Persuade
Business is often about shaping other people’s beliefs. But the kind of convincing that drives growth requires more than just molding an opinion. The aim is to inspire conviction in those beliefs, which ultimately drives behavior – whether it’s clicking on your online ad or, even better, making the decision to BUY.
Connect
Advertising, social media, email, search, direct mail, and more. If we connect with the right audiences with the ideal needs and goals, the opportunity to convince skyrockets – along with sales.
Convert
When there’s trust, an increase in conversions occur. Trust factors that contribute to more engaged prospects, coupled with compelling offers, and conversion optimization best practices, all will increase leads & sales. Trust me!
Measure
How well does your firm convince? How trustworthy is your message? What marketing tactics worked best? Good analytics track every element of a marketing plan, providing you with actionable insights you can use to improve your results. Measure. Adjust. Repeat.
We hired Paul and his team to manage our digital lead generation program as well as giving our website a facelift to increase our conversions. With Paul’s guidance, our site is much more engaging, and we have seen a strong increase in leads. We were impressed by his marketing knowledge and win-win approach. I’d recommend him to any business looking to grow further.
Get Inspired to grow today. Convinced?
Who Needs Paul?
- C-Level Executives; SMBs
- Start-Ups as well as Established Firms
- Product/Service Launchers
- Enterprises who need a Lead Gen partner
Why Choose Paul?
- Proven Success for over 35 years
- Corporate AND Ad Agency Experience
- Expert Team of Alliances
- Passionate & Results-Driven
A Few Questions and Some Answers
Can Paul Mosenson really help both B2B and B2C?
Yes, he enjoys helping both industry types. It’s still about driving the right traffic to your website which in turn increases conversions and leads. Paul’s unique experience over the years covers both B2C media buying and B2B lead generation. Throw in app marketing and you have someone who can manage it all.
What is NuSpark Consulting's own value proposition?
It’s the buyer’s journey optimization focus. We get your website quality traffic, and then combine with best-in-class conversion rate optimization. When there’s higher conversion rates, you achieve more leads and revenue. Plus the growth hacking mind-set to build and test campaigns, and then optimize frequently for best performance and ROI.
What's the approach to SaaS?
Obviously understand the metrics and keep a close eye on trends and upsells. But like any business, we need to ensure there’s a fit and value prop that’s compelling, then implement the robust lead gen and conversion optimization plans, including search, social, online directories, content, and all else described on our website, including influencer outreach and sites like AppSumo, ProductHunt, JVZoo and more.
How is your services priced?
Every client’s pricing structure is unique. Paul charges flat retainers for his time, based on expected hours per month to build and manage lead gen campaigns and processes. For B2C we do not charge media commissions. Again it’s all retainer. Any additional people costs are from my outsourced and freelance team of specialists and growth hackers. You save, and maximize ROI.
Wait. Where's SEO?
My duty to you is to generate leads and prospects into your pipeline now. I am a believer in SEO, and I outsource that if needed, but SEO takes quite a long time, and you need sales and revenue now.
Paul Mosenson is a mentor for The Founder Institute. The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. To date, FI has helped launch over 6,000 companies across 200+ cities and six continents. Paul advises startups and SaaS businesses on marketing and lead generation.
Subscribe to Paul’s Marketing Optimization Podcast (learn more- click image)
