Revenue Growth Keeping You Up at Night?

I’ll Generate Leads & Sales Opportunities More Likely to Buy From You

How would you feel about exceeding  growth and revenue goals? Thought so… It starts here.

NuSpark Consulting exists to drive more and better qualified leads by building high performance growth strategies & marketing & media campaigns with scalable processes that increase revenue & profit. 

 

B2B Revenue Generation: How the Leads I Get You Turn Into Sales

Targeting Consumers? See the B2C Revenue Process Video by Clicking Here

Paul Mosenson, Growth Advisor. Lead Generator. Performance Marketer.

Whether you’re B2B or B2C, your needs are the same. Drive leads that have a high chance of closing or being customers.  Unlike any other marketing consultant or Fractional CMO out there, I focus on driving leads that show behavior that they already have a business problem that you can solve by combining trust and offers that increase your conversion rates and revenue, throughout the sales funnel.

I am passionate about driving growth for clients and building win-win relationships. Need help growing leads and revenue? You better call Paul.

Paul Mosenson
Paul Mosenson,
Founder, NuSpark Consulting

Listen to his passion as Paul explains how his unique and proven lead gen program works.

Paul Mosenson, Founder of NuSpark Consulting, has been at it for 3 decades working with clients of all sizes to drive leads into the funnel. The focus here is paid search, inbound, and outbound; all working together to drive leads with lead magnets, then works with sales teams to close deals. 

Grow Faster with my Process

It starts with solving a business problem.  I’ll work with you to target prospects with a problem or pain point,  then drive leads that are closer to buying. Mid-funnel leads will become bottom-funnel opportunities.

Confirm your Targets

Let’s make sure Sales and Marketing are on the same page with your ideal customer profiles (ICP) or target audiences.  Influencers and decsion-makers are equally important.

Value Proposition

Next, confirming or developing what makes you different, but valuable! Get on the short list and drive sales opportunities.  It’s your elevator pitch. Why should I become a customer?

Headaches You Cure

By understandng your buyer personas, we’ll have a list of problems your prospects have, and how you solve them.  It’s how content lead gen works. Solve problems.

Lead Magnet

With a must-have lead magnet, ideal prospects will give up their email address to learn about your solutions.  The key to generating leads with clues they need you! Now close the deal.

Demand Gen Plan

Now to find the prospects.  Search marketing, social media, inbound marketing, trade journal advertising, cold outbound email.   The focus is promoting solutions to problems, to attract mid and bottom funnel leads.

Powerful Landing Page

Convert those leads into prospects with powerful landing pages written and designed for high conversion rate. Showcase benefits, trust, and proof.  Convince to click. Convince to convert.

The Follow-up Funnel

Content leads captured.  Now segue them into appointments, quotes, purchases or trials.  That means a robust funnel mixing emails, calls, & texts. Build trust & continue to show how problems are solved!

CRM & Optimization

All activity will be tied into your CRM  (or use our custom one), plus advanced campaign tracking so we can optimize and maximize ROI.  Spend wisely and grow significantly.
Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs.  He’s recommended highly for any firm looking to grow further. 
Cache Merrill

Founder, Zibtek

Understand Lead Magnets

I drive quality leads with lead magnets (eBooks, Guides, On-demand webinars, or Checklists), which represent content your prospects are attracted to, and are willing to offer their email address to learn about their solutions to business or individual problems they have. You become a trusted authority and that’s key. 

Sample work

Paul Mosenson is a fantastic lead generation expert. He got our new website content live with an awesome value proposition, and even included an explainer video. He then developed a robust lead gen plan with search, inbound, outbound and a lead magnet ebook to drive new. For any firm looking to grow and generate quality leads to the sales teams, I highly recommend Paul as a marketing partner.
Alex Carnevale

VP, Techadox

How I Target Intent

Paid Search

Paid search on Google or Bing targets those actively seeking a solution, although search engines do not target titles or industries, but promoting content will get you higher conversion rates, and then sales can begin relationships.

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eBooks/White Papers/Webinars

As mentioned across the site, lead magnets bring your firm leads that have business problems.  I work with sales to engage with these leads, then to transform them into opportunities.

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Intent Signals

I partner wth data platforms that crawl the Internet for web page topics, keywords, and content, then reverse engineer IP addresss and unique user IDs to ascertain companies and prospects researching your solutions, then we market to them.

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Site Visitor Intel

There’s tools available that when iplemented, can track companies visiting your website, then again, reverse engineering to ID those companies and find contact info of those most likely to be visiting, then we send them messages!

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Additional Growth & Profit Optimization Services

Close the Deal

I advise and coach sales teams on trust building, but if we need a certified sales coach,  I am affiliated with sales consultants across the country, and I’ll assign one near you.  Marketing & Sales Alignment is critical.

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Robust CRO

Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. I’ll work with mine or your creative team to ensure less visitors leave your site without contacting you!

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Focus on Measurement

I am an analytics guru.  Spending marketing dollars wisely is critical.  Using Google Analytics 4 and other tools, including lead attribution,  helps me optimize wisely and that means higher profit for you!  And we’ll A/B test along the way.

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Performance Media Buying

Take advantage of my days as a direct-response Media Director, as I will also put together strategic media plans designed to drive traffic and leads for both B2C & B2B.  It’s all about the offer, with robust tracking,

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The Bottom-Line

Problem-solving lead magnets  +

Robust follow-up sequences =

More & Better Sales Opportunities!

No matter your industry, we have a solution for you

SaaS

You solve problems and cure headaches, and your funnels will focus on trials, then demos, case studies, and upsells to full-featured programs.  SaaS is competitive. Get a head start with a robust lead magnet.

Tech

You solve problems and cure headaches, and your funnels will continue to build trust with more problem-solving messages, case studies, more magnets, and demos.  Be in front of prospects first.

Manufacturing & Distribution

You solve business problems, and your funnels will continue to educate on the value of your products, why they need to replace or upgrade, with the goal to generate quotes.  Quotes turn to revenue. Relationships increase revenue.

Business Services

You solve problems, and your prospects are shopping around.  Trust sells.  Lead magnets get you leads before they use search engines. Build relationships first. Right?

Financial Services

You solve problems, and the lead magnets will educate your prospects on the what, why, and how, to establish you as the right choice.  Get a quote, or Apply now.

Higher Education

You solve problems when it comes to what school to choose; whether a prospect is graduate or undergrad. Get your lead magnet in front of prospects then you will reassure your leads you’re the best school for their needs!

eCommerce

You have a great product, but so does everyone else right?  Maybe your customer isn’t ready to buy yet, but by offering educational lead magnets, leads come to you, then it’s time to sell them with an offer. Trust me!

Other Industries

You solve problems, and your funnels will continue to build trust with more problem-solving messages, case studies, and more compelling offers to drive action & sales.
 

Key Services

Lead Generation Strategy

We audit, we plan, we discover. The foundations of a sound lead generation program begin with our comprehensive brand story audit and robust planning approach.

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Paid Search for Lead Gen

Paid search ads attract those prospects already looking for solutions.  Managing SEM campaigns for 15 years, we know what it takes to convert leads into customers.

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Lead Magnet & Funnels

Development of lead magnets that solve business problems then promoting them via a number of digital channels is content marketing lead generation at its best. Build trust and sales.

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Lead Generation for B2B

A comprehensive approach to lead generation combining search, inbound, and outbound approaches, including content syndication, cold outreach, demand generation. There’s a growth plan for you.

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Lead Generation for B2C/DTC

Besides the common digital approaches (search, social, display, native) we also are skilled at DRTV, advanced television and radio; local, regional, national. Whatever you need, we do.

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Cold Outreach Strategy

Sometimes it’s necessary to buy targeted names via various database sources we use, then warm up domains, and build cold email and cold appointment-setting cadences, then use sales engagement to close the deals

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If you have a good CRM, great!  If not, we can use SparkLead. A CRM and Email solution all-in-one at a fraction of the cost.

Paul’s Approach: Buyers’ Journey Optimization.

Persuade

Business is often about shaping other people’s beliefs. But the kind of convincing that drives growth requires more than just molding an opinion. The aim is to inspire conviction in those beliefs, which ultimately drives behavior – whether it’s clicking on your online ad or, even better, making the decision to BUY.

Connect

Advertising, social media, email, search, direct mail, and more.  If we connect with the right audiences with the ideal needs and goals, the opportunity to convince skyrockets – along with sales.

Convert

When there’s trust, an increase in conversions occur. Trust factors that contribute to more engaged prospects, coupled with compelling offers, and conversion optimization best practices, all will increase leads & sales. Trust me!

Measure

How well does your firm convince? How trustworthy is your message? What marketing tactics worked best? Good analytics track every element of a marketing plan, providing you with actionable insights you can use to improve your results. Measure. Adjust. Repeat.

We hired Paul and his team to manage our digital lead generation program as well as giving our website a facelift to increase our conversions. With Paul’s guidance, our site is much more engaging, and we have seen a strong increase in leads. We were impressed by his marketing knowledge and win-win approach. I’d recommend him to any business looking to grow further.
Ron Richter

CEO, ProFresh

Get Inspired to grow today.  Convinced?

Who Needs Paul?

  • C-Level Executives; SMBs
  • Start-Ups as well as Established Firms
  • Product/Service Launchers
  • Enterprises who need a Lead Gen partner

Why Choose Paul?

  • Proven Success for over 35 years
  • Corporate AND Ad Agency Experience
  • Expert Team of Alliances
  • Passionate & Results-Driven

Typical Results

Category: B2B
Product: Software services

LEADS

UP↑173%

Category: B2B
Target: Human Resources

REVENUE

UP↑86%

Category: B2B
Target: CIOs

LEADS

UP↑45%

Category: B2C
TYPE: University

CONVERSION RATE

UP↑92%

Category: B2B
Product: SaaS

CONVERSION RATE

UP↑101%

Category: B2B
Type: Manufacturing

REVENUE

UP↑29%

Category: B2B
Target: Technology

REVENUE

UP↑50%

Category: B2C
TYPE: eCommerce

CONVERSION RATE

UP↑40%

Trusted By Leading Brands

Paul Mosenson is a mentor for The Founder Institute. The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. To date, FI has helped launch over 6,000 companies across 200+ cities and six continents.  Paul advises startups and SaaS businesses on marketing and lead generation.

Subscribe to Paul’s Marketing Optimization Podcast (learn more- click image)