Leads and Sales Growth Keeping You Up at Night?
Let’s Improve Your Marketing and
Fix the Convince

How would you feel about exceeding revenue projections? Thought so… It starts here.

The Convince is defined as every single communication and persuasive element that occurs throughout the buyers’ journey from initial awareness to final sale.
NuSpark Consulting exists to fix and optimize The Convince process.

The Process:Persuade, Connect, Trust, Measure

NuSpark Consulting I’m Paul Mosenson. Marketing Consultant. Fractional CMO. Philadelphia Area. National.

Buyers’ Journey Optimization. The Four Pillars of The Convince

Persuade

Business is often about shaping other people’s beliefs. But the kind of convincing that drives growth requires more than just molding an opinion. The aim is to inspire conviction in those beliefs, which ultimately drives behavior – whether it’s clicking on your online ad or, even better, making the decision to BUY.

Connect

Advertising, social media, email, search, direct mail, and more.  If we connect with the right audiences with the ideal needs and goals, the opportunity to convince skyrockets – along with sales.

Convert

When there’s trust, an increase in conversions occur. Trust factors that contribute to The Convince, coupled with compelling offers, and conversion optimization best practices, all will increase leads & sales. Trust me!

Measure

How well does your firm convince? How trustworthy is your message? What marketing tactics worked best? Good analytics track every element of a marketing plan, providing you with actionable insights you can use to improve your results. Measure. Adjust. Repeat.

Paul Mosenson, Marketing Consultant

Whether you call me a marketing consultant, a fractional CMO, or an outsourced marketing/advertising director, I will work with you and your team to build, enhance, and optimize a marketing strategy designed to generate more leads, more sales, and to grow your business even further.  That means an emphasis on the convincing story you offer, the channels chosen to communicate that convincing story, and allowing trust to increase conversion rate, leads, and sales.

Nothing beats experience. I have over 35 years of marketing success. I am passionate about business growth and building win-win relationships. 

Paul Mosenson
Paul Mosenson,
Principal, Nuspark Consulting

Get Inspired to grow today.  Convinced?

Who Needs Me?

  • C-Level Executives
  • Start-Ups as well as Established Firms
  • Product/Service Launchers
  • Small & Mid-Size Businesses

Why Choose Me?

  • Proven Success for over 35 years
  • Corporate AND Ad Agency Experience
  • Expert Team of Alliances
  • Passionate & Results-Driven

Key Services

Subscribe to my Marketing Optimization Podcast (learn more- click image)

Typical Results

Category: Ecommerce
Product: Personal Care

ROI

UP↑80%

Category: B-To-B
Target: Human Resource Execs

REVENUE

UP↑86%

Category: B-To-B
Target: CIOs

LEADS

UP↑101%

Category: B-To-c
TYPE: University

CONVERSION RATE

UP↑92%