Lack of Revenue Keeping You Up at Night?
Would You Like More Leads & Prospects More Likely to Buy From You?
How would you feel about exceeding growth and revenue goals? Thought so… It starts here.
NuSpark Consulting exists to drive more and better qualified leads by building high performance growth strategies & marketing & media campaigns with scalable processes that increase revenue & profit.
Whatever marketing or media plan I put together, you’ll have the answer to the question:
Did it work?
Meet Paul Mosenson, NuSpark Founder & Managing Director.
Fractional CMO, Fractional Media Director, Lead Generator, Growth Marketer.
Whether you’re B2B or B2C, your needs are the same. Drive leads that have a high chance of closing or being customers. Unlike any other marketing consultant or Fractional CMO out there, I focus on driving leads that show behavior that they already have a business or personal need that you can solve by combining trust and offers that increase your conversion rates and revenue, throughout the sales funnel.
I am passionate about driving growth for clients and building win-win relationships. Need help growing leads and revenue? You better call Paul.
Founder, NuSpark Consulting
B2B or B2C. I have a solution for you. Drive leads. Track performance. Optimize marketing campaigns. Align with sales. Grow ROI.
B2B Performance Demand Generation
B2C Performance Media Buying
Paul Mosenson, Founder of NuSpark Consulting, has been at it for 3 decades working with clients of all sizes to drive leads into the funnel. The focus here is paid search, inbound, and outbound; all working together to drive leads with lead magnets, then works with sales teams to close deals.
Understand Lead Magnets
I drive quality leads with lead magnets (eBooks, Guides, On-demand webinars, or Checklists), which represent content your prospects are attracted to, and are willing to offer their email address to learn about their solutions to business or individual problems they have. You become a trusted authority and that’s key.
How I Target Intent
Paid search on Google or Bing targets those actively seeking a solution, although search engines do not target titles or industries, but promoting content will get you higher conversion rates, and then sales can begin relationships.
As mentioned across the site, lead magnets bring your firm leads that have business problems. I work with sales to engage with these leads, then to transform them into opportunities.
I partner wth data platforms that crawl the Internet for web page topics, keywords, and content, then reverse engineer IP addresss and unique user IDs to ascertain companies and prospects researching your solutions, then we market to them.
Site Visitor Intel
There’s tools available that when implemented, can track companies visiting your website, then again, reverse engineering to ID those companies and find contact info of those most likely to be visiting, then we send them messages!
Additional Growth & Profit Optimization Services
Close the Deal
I advise and coach sales teams on trust building, but if we need a certified sales coach, I am affiliated with sales consultants across the country, and I’ll assign one near you. Marketing & Sales Alignment is critical.
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. I’ll work with mine or your creative team to ensure less visitors leave your site without contacting you!
Focus on Measurement
I am an analytics guru. Spending marketing dollars wisely is critical. Using Google Analytics 4 and other tools, including lead attribution, helps me optimize wisely and that means higher profit for you! And we’ll A/B test along the way.
Performance Media Buying
Take advantage of my days as a direct-response Media Director, as I will also put together strategic media plans designed to drive traffic and leads for both B2C & B2B. It’s all about the offer, with robust tracking,
Close the Deal with the Fractional Sales Team for B2B
Generating high-quality leads via lead magnets is one thing; closing the sale is another. Which is why I align with a trusted and proven Fractional SDR, Fractional Sales Engagement Officer, and a Fractional Sales Team.
When leads come in, managing a proper sales cadence from appointment to close is critical to your revenue growth. It’s an extension of my lead generation program,
and it’s called Funnel-Spark.
Flexible but Effective Sales Solutions
If You Have a Sales Team
We will provide a sales process audit
We will review your sales team and provide tips
We will review content and outreach strategy
We will put best practice quotas in place
We will optimize sales enablement programs
We will improve your sales team’s performance!
If You Need a Sales Team
We will provide a Fractional SDR (Inside sales) to follow-up on potential leads from magnets to make appointments or sign up for offers
We will provide a Fractional Sales Engagement Officer to engage with prospects on LinkedIn; find new prospects based on intent, and use Account-Based marketing tactics to engage with senior level executives
We will provide an outsourced Fractional Sales Rep to engage with qualifed sales opportunities, prepare proposals, close deals, and follow-up with new customers
Problem-solving lead magnets +
Robust follow-up sequences =
More & Better Sales Opportunities!
No matter your industry, we have a solution for you
Manufacturing & Distribution
Lead Generation Strategy
Paid Search for Lead Gen
Lead Magnet & Funnels
Lead Generation for B2B
Lead Generation for B2C/DTC
Besides the common digital approaches (search, social, display, native) we also are skilled at DRTV, advanced television and radio; local, regional, national. Whatever you need, we do.
Cold Outreach Strategy
If you have a good CRM, great! If not, we can use SparkLead. A CRM and Email solution all-in-one at a fraction of the cost.
Paul’s Approach: Buyers’ Journey Optimization.
Business is often about shaping other people’s beliefs. But the kind of convincing that drives growth requires more than just molding an opinion. The aim is to inspire conviction in those beliefs, which ultimately drives behavior – whether it’s clicking on your online ad or, even better, making the decision to BUY.
Advertising, social media, email, search, direct mail, and more. If we connect with the right audiences with the ideal needs and goals, the opportunity to convince skyrockets – along with sales.
When there’s trust, an increase in conversions occur. Trust factors that contribute to more engaged prospects, coupled with compelling offers, and conversion optimization best practices, all will increase leads & sales. Trust me!
How well does your firm convince? How trustworthy is your message? What marketing tactics worked best? Good analytics track every element of a marketing plan, providing you with actionable insights you can use to improve your results. Measure. Adjust. Repeat.
Outsourcing marketing strategy and lead generation to Paul Mosenson, as your Fractional Chief Marketing Officer (CMO) can be a smart decision for businesses looking for expert guidance without the commitment of a full-time executive. Here are several reasons why outsourcing to a Fractional CMO like Paul can be beneficial:
Expertise & Experience
Paul Mosenson has extensive experience in various industries and can bring valuable insights and best practices to your marketing strategy and lead generation efforts. I can help you develop a marketing plan tailored to your business’s unique needs and goals.
Hiring a full-time CMO can be expensive, especially for small and medium-sized businesses. A Fractional CMO like Paul typically works on a part-time basis, allowing you to access high-level marketing expertise at a more affordable cost.
As your business grows, Paul can adjust his services to meet your changing needs. This allows you to maintain a high level of marketing expertise without the need for costly restructuring or rehiring.
Focus on core business
Outsourcing marketing strategy and lead generation allows your internal team to focus on core business activities, leading to increased productivity and overall business growth.
A Fractional CMO like Paul brings an outside perspective to your marketing efforts. He can objectively evaluate your current strategy, identify areas for improvement, and suggest innovative tactics to help you achieve your marketing goals.
Get Inspired to grow today. Convinced?
Product: Software services
Target: Human Resources
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